Simon Schneider Email & Phone Number

Köln, Nordrhein-Westfalen, Deutschland

AVANTGARDE is a globally leading agency group for brand experiences and creative consulting./ Leading a business unit specialized on "technology-driven brand experiences" reporting directly to the management in the headquarter./ Managed various teams up to >10 FTEs, executing leadership tasks such as team management, supervision, development, performance and change management as well as budget and resource management./ Business development with the global entities of the agency group, e.g. international offices, specialized service providers for online marketing, performance marketing, retail marketing, consumer insights and trend research./ Managed a leading global premium automotive brand as key account for several years, responsible for the live-activation of sponsorship rights in motorsport: as part of a live experience campaign, a highly modular experience setup served as an interactive brand experience platform and toured all over Europe./ Acquired one of the leading Chinese luxury EV brands with a experience driven campaign for the brands market launch in Europe: successful management of the pitch process, implementation of a mobile pop-up concept and coordination of an interdisciplinary team of consulting, strategy, conception, design, architecture, content, digital, editorial, press relations, event and project management./ As part of a multi-stage tender process, won two global automotive brands for a digital event platform, which was created in-house and fully customized to clients needs during the pitch process./ Led the agency team for the activation of the music engagement of a leading telco brand: responsible for an online-experience-hub as well as the implementation of brand experiences, including live streams of renowned artists and raffles for lead generation, image building and customer loyalty./ Developed and implemented event guidelines for international trade fair and event appearances for an industry leader in intralogistics.

Köln, Nordrhein-Westfalen, Deutschland

361/DRX was a multiple award-winning digital agency and an innovation hub of the global brand experience agency AVANTGARDE./ Successfully helped to build the start-up 316/DRX, specializing in augmented, mixed and virtual reality as well as Metaverse, NFT and Web3. / Leading interdisciplinary teams of up to 10 FTEs plus freelancers as well as recruitment and management of various partners for app and web development and sales./ Coordinated the product and business model development for an AR platform (SaaS), was successfully responsible for sales and marketing for the platform, whose customers included Volkswagen, Audi, Mazda, Viessmann, Emmi, Bayer Leverkusen and Borussia Dortmund./ Conceptualized and implemented the highly successful AR/MR application "Castles, Parks and Gardens" for the German National Tourist Board. The application received the 2021 German Brand Award in the category "Excellence in Brand Strategy and Creation"./ Conceptualized and realized an innovative AR campaign in collaboration with SevenOne for ProSieben and GNTM: Embedded in a social media campaign, the #poseathomechallenge achieved more than 10 million organic impressions in less than 14 days and generated almost 200,000 AR experiences./ Acquired the most important AVANTGARDE client Philipp Morris for several AR Experiences contributing to the IQOS brand perception./ Leading the conception of a highly successful Web3 case: The world's first SMS was auctioned as an NFT for Vodafone in 2021. Outcome: >100,000 EUR in donations for the UNHCR, >2,000 press clippings globally and a media equivalent value of >4 Mio EUR in Germany.

Düsseldorf Und Umgebung, Deutschland

Years of experience working in various roles for some of the most successful live event agencies in Germany, under the names PLEON Event + Sponsoring and BBDO Live, all within the international BBDO Network./Last position: Head of the Experiential Marketing team, leading a team of 5 people at the Düsseldorf BBDO office./ Highlight project: 125 years of Bosch - accompanied the prestige project for over 2 years from conception to billing. Worked intensively in the areas of strategy, conception, editing as well as staging, structural/technical planning and direction. The project received numerous awards, including the EVA/Brand-Ex Award in Gold for the best corporate event, the Best Event Award in Gold, BoB Award in Bronze and a feature in the Event Design Yearbook. / Another highlight: 150 years of Bayer - another major anniversary project in which the successes of the Bosch project were repeated. Award: Golden Award of Montreux for the best corporate event./ Won the FTTH Council as a client with the "Fibre To The Home Congress", the most important industry event for the FTTH sector in Europe. Acted as consultant, team leader, project lead and key account manager for the 2015 congress with several thousand visitors in Warsaw./ Responsible for the conception and realization of the highlight production on the occasion of Qatar National Day 2011: a light and laser show performed by traditional dhow boats that moved across the Corniche Doha in a choreography lasting over several days./ Intensive and long-term consulting for clients such as Telekom, Bosch, Bayer and Postbank.

Master Of Business Administration (M.B.A.)

Activities and Societies: Academic Event Resarch

Staatlich Geprüfter Betriebswirt (Marketing-Kommunikation), Marketing/Marketing-Management, Allgemein

Veranstaltungskaufmann (Ihk), Marketing/Marketing Management, General