Simon Falkenberg Andersen Email & Phone Number

Copenhagen, Dk

Hørsholm, Hovedstaden, Danmark

Hørsholm, Hovedstaden, Danmark

Hørsholm, Hovedstaden, Danmark

2023 Strategic Priorities: Delivered clear recommendations to Marketing Management, MarComms team, and Marketing Coordinators. Shifted focus to two specific target groups, project types, and room types, identifying 150,000 annual projects for growth and market expansion. Key deliverables included a Regional Management workshop and insights delivery to VELUX Region Northwest.Business Drivers Analysis (BDA) Framework: Developed and delivered a simple BDA framework to Regional Leadership, broader Marketing Department, and MCs in September 2022. Guided 2023 focus, addressing key challenges like SQL delivery, Rewards Sales Visibility & NPP performance, and installer training attendance. Recognized as a significant deliverable, BDA integrated into business reviews and performance evaluations, shared as an example with other regions for informed decision-making and collaboration.Sales Excellence: Proactively assumed ownership of the Sales Play Track, facilitating collaboration among Sales, Business Development, Marketing, Products & Insights, and Global Product Management. Co-facilitated successful training sessions for the Sales force, resulting in increased known installer base coverage (+3.5% point) and 151% more installer interactions compared to 2021. Full implementation of Sales Excellence drove improved sales and account coverage.Hyperlocal Target Marketing Model: Successfully developed and delivered a fully functional Hyperlocal Model by June 2022. Incorporated into the targeted product launch of the Conservation window in GB&I, enabling precise segmentation based on postal codes, roof type, building year, and affluence. Demonstrated positive impact during the February and March Always On track, achieving -27% Cost per click and +10.1% increased View Through Rate compared to broad targeting, showcasing the model's effectiveness in optimizing marketing strategies.

Københavnsområdet, Danmark

- Prrimary analysis and insights responsibility for TV 2's Programming Department and TV 2 Sports for five years.- Conducted ongoing surveys and evaluations of specific programs, including analysis of the FIFA World Cup.- Managed projects related to program development, such as the development of Go' Aften Denmark (2018).- Provided frequent input to the management and board, including contributions during Sports Summer 2018, which included the FIFA World Cup and Tour de France.- Collaborated daily with program managers, editors, producers, and external partners, including involvement in fiction development for ZULU fiction, directed and produced by Brødrene Avaz.- Demonstrated skills in project management and coordination for internal and external analyses, such as Sports Summer 2018.- Experience in executing, analyzing, and reporting survey research.- Provided continuous analysis and consultation to TV 2's management and board, as well as program responsible editors.

København, Hovedstaden, Danmark

- Media Planner in the Traffic department at TV 2's sales department, handling and executing digital advertising campaigns on tv2.dk and apps.- Daily communication with external advertising and media agencies, as well as clients, sales representatives, and the technical execution team at TV 2.- Extensive knowledge of TV 2's core business across both TV and digital advertising.- Skills: - Planning, setting up, and executing advertising campaigns, including testing of creative materials. - Optimizing and reporting on campaign performance. - Technical understanding and implementation of tracking on mobile and desktop platforms

Københavnsområdet, Danmark

- Student Assistant position at TV 2 Analysis alongside my Master's in Media Studies.- Work combining interests in analysis and the Danish media landscape.- Gained deep insights into the thinking behind various TV 2 programs and the priorities of different media outlets.- Responsibilities included evaluating and reporting viewer ratings for in-house productions and others.- Daily challenges facilitated personal growth and development in the role of a junior analyst.- Engaged in program analyses, collaborating with program planners and various editors at TV 2.

Københavnsområdet, Danmark

- Full-time maternity cover position in Advertising Planning at TV 2, as a Commercial Planner- Estimation of advertising block value and optimization of campaigns for better inventory utilization- Daily contact and coordination with salespeople, media and advertising agencies, and TV 2's internal TV scheduling- Approval of creative material in accordance with legal guidelines- Experience in executing advertising campaigns on the broadcast schedule- Understanding of TV 2's primary source of revenue, the advertising business- Competence in stakeholder management across various professional groups and types.

Københavnsområdet, Danmark

- 6 months internship as part of my masters degree - Ad hoc tasks and moving around in the insights department, but generally focusing on analysis and insights related to news, sports and programme content - Offered a full time position and continued my journey at TV 2

Århus Området, Danmark

Master Of Arts (M.A.), Media Studies, Master

Master of Arts (MA) in Media Studies. Master thesis: "Brand equity on Facebook – a research of brand equity on Facebook and the consumer’s.

Master Of Arts (M.A.), Media Studies, Master

Bachelor Of Arts (B.A.), Advertising, Marketing And Public Relations, Bachelor

Bachelor Of Arts (Ba), Medievidenskab