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Client Services and Customer Success leader with 17+ years’ experience across high growth SaaS, agency and client roles.Passionate about the role of Customer Success as a discipline for developing healthy and productive customer relationships, driving customer value, measuring success and creating a customer-first culture.Experience building and leading Client Services, Strategy, Insight, CRM, and Customer Success organisations. Regarded as a leader, coach, mentor and innovator working across retail, travel and hospitality, financial services and automotive verticals in EMEA, North America and MENA.Expertise across personalisation, e-comm, order management, AI, machine learning, optimisation, search, CDP, governance, analytics, insights and email marketing.Devoted father and husband, enthusiastic but unremarkable runner, cyclist and swimmer.
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Vp Of Customer SuccessBloomreach Mar 2021 - PresentMountain View, California, UsIt's my privilege to lead our 100 strong team of customer success and professional services individuals across 5 regions and 20+ countries.Achievements: - Performance: delivered best ever net and gross retention, and best in class for SaaS operating metrics including NPS, services margin, and earned growth- Expansion and maturity: hired over 50 individuals in my first 18 months at Bloomreach to transform the scale of our operation, whilst implementing successful programs around lifecycle management, success planning, customer health, and tech touch to build for future growth- Customer value: without real, measurable, repeatable customer value the rest is meaningless! Introduced systems, processes and empowered individuals to focus deeply on creating customer value and delivered best in class NPS -
Vp, Global Customer Operations And Emea Customer SuccessKibo Commerce Dec 2020 - Mar 2021Austin, Texas, UsHolding ultimate responsibility for gross and net retention of our EMEA customers as well as global ownership of customer operations including data, processes and insight.Achievements: - Leadership: developed individuals from diverse backgrounds and skillsets into outstanding customer success professionals- Retention: exceeded net and gross retention targets, delivering best ever performance in 2019, operating in highly competitive mature (testing) and emerging (personalisation) markets- Cross-sell and up-sell: developed trusted relationships with clients and identified opportunities to deliver increased value though expansion into new products and markets- Customer value: developed global initiatives including success plans, tech touch initiatives, ROI measurement frameworks, competitor benchmarking analysis and opportunity analysis to create greater demonstrable value to clients- Customer measurement: launched in-product NPS measurement (Pendo), health scoring, customer segmentation (Enterprise to SMB), platform adoption and reach scoring to improve our business intelligence- Customer engagement: introduced quarterly user summits, engaging with over 200 customers per year and creating a community of users- Thought leadership: regular speaker and panellist at industry conferences, content originator for webinars, blog articles internal knowledge sharing sessions -
Senior Director, Customer SuccessKibo Commerce Nov 2019 - Dec 2020Austin, Texas, UsFollowing Monetate's acquisition into the Kibo Commerce (Vista Equity Partners) I lead our Customer Success function in EMEA as the most senior regional team member. This includes our Monetate (personalisation, testing, agility), Certona (personalisation and recommendations), OMS and E-Comm products working with hundreds of world-renowned brands including Adidas, John Lewis, Waitrose, JD Sports and Next. -
Senior Director, Emea Customer Success & Professional Services (Acquired By Kibo Commerce)Monetate Jan 2018 - Nov 2019Dallas, Texas, UsLed our Customer Success and Services function, responsible for the success, growth and retention of our EMEA book of business. Working across a breadth of world renowned brands such as Adidas, John Lewis, Waitrose, JD Sports, and hundreds more.Hired and developed a team of Customer Success Managers, Strategy Consultants, Technical Consultants and Analysts to work closely with our clients to translate their business objectives into strategies that deliver against their web and omni-channel personalisation goalsPart of the senior leadership team working to meet profitability, growth, retention and operational goals to ready for sale and acquisition by Kibo Commerce -
Director, Global Strategy & InsightsMonetate Jun 2016 - Jan 2018Dallas, Texas, UsHired a team of 6 consultants in the UK and USA to become a highly valuable billable thought leadership practiceDeveloped ROI, platform adoption, competitor benchmarking, and success plan frameworks that have become cornerstones of our global businessDay to day our global strategists are thought leaders that provide insight on how to best utilise machine learning, AI, segmentation, and testing to deliver against client objectives. -
Head Of ConsultancyProfusion Jan 2014 - Jun 2016London , London, GbLed a team of consultants in the UK and Dubai, utilising data science techniques as a problem solving engine to deliver value to clients across retail e-commerce, finance and travel.Part of the senior management team, transforming a UK based email agency into a global data science consultancy.Hired a team of seven strategy consultants and delivered high profile customer and business intelligence projects for HSBC, Dixons Carphone, Screwfix, Emirates and BUPA.Consultancy focused in four primary areas:- Customer intelligence- Business intelligence- Business improvement process- Data discovery -
Senior Ecrm ConsultantProfusion Feb 2013 - Jan 2014London , London, GbResponsibilities• Understand the relationship between our clients business and their customer to offer insightful and valuable consultancy• Enable our clients to de-silo their data in order to construct multi-channel strategy from the insight this reveals• Perform analysis across customers and campaigns and monitor key performance indicators from inside and outside the business• Shape the company direction to ensure we develop a clear understanding of client needs and maximise the value we offer our customers -
Senior Customer Marketing Manager - Carphone Warehouse & Geek SquadCarphone Warehouse May 2010 - Feb 2013Responsible for improving retention and customer LTV for Carphone Warehouse and Geek Squad by developing a dynamic and engaging customer journey for our customers.Achievements• Launched 'Connected Life' - our in-life communications programme which increased customer retention by 21% and was awarded an MAA award for the 'Best and most effective long term campaign 2013'• Joined Carphone Warehouse as Customer Marketing Manager - and promoted to Senior Customer Marketing Manager with responsibility for all in-life communications for both CPW and Geek Squad• Incorporated pioneering personalisation and mobile marketing. Developing mobile landing pages, responsive design and SMS based local marketing - improving email metrics by over 300%Responsibilities• Developing our CRM strategy to introduce an industry leading programme, delivering personalised email, SMS, mobile, social and DM messages throughout a 24 month life cycle• Utilising our data systems to maximise LTV, continually develop and improve our output and deliver maximum value to our customers with the ultimate aim of increasing retention• Influencing at director level to secure support and demonstrate value• Push the boundaries to develop campaigns to support / enhance growth areas that match business objectives• Managing a six figure budget, set annual budgets, targets and objectives• Managing a large team of customer marketing professionals and data analysts
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Marketing ManagerRayovac Jan 2008 - Jun 2010• Responsible for European marketing covering a range of above and below the line activity including email marketing, loyalty, relationship marketing, international events co-ordination and advertising• Managed European email campaigns from initial concept through to implementation and testing• Website developer for international sites, responsible for analytics, PPC and continuous improvement• Responsible for retention – incorporating the launch of a friend referral programme, pack discounts and cross sell to increase loyalty and LTV• Developed our international product launch strategy – producing in-store displays, marketing literature, and PR
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Marketing OfficerCounty Durham Foundation Dec 2006 - Dec 2007Responsible for managing new CRM and digital donor campaigns, website development, and relationship marketing.
Simon Farthing Skills
Simon Farthing Education Details
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Lancaster UniversityMarketing Bsc (Hons.) -
Lancaster UniversityCertificate In Direct & Digital Marketing
Frequently Asked Questions about Simon Farthing
What company does Simon Farthing work for?
Simon Farthing works for Bloomreach
What is Simon Farthing's role at the current company?
Simon Farthing's current role is VP Customer Success at Bloomreach.
What is Simon Farthing's email address?
Simon Farthing's email address is fa****@****ail.com
What is Simon Farthing's direct phone number?
Simon Farthing's direct phone number is +141552*****
What schools did Simon Farthing attend?
Simon Farthing attended Lancaster University, Lancaster University.
What skills is Simon Farthing known for?
Simon Farthing has skills like Digital Marketing, Social Media, Mobile Marketing, Direct Marketing, Strategic Planning, Data Management, Marketing Strategy, Email Marketing, Online Marketing, Digital Strategy, Marketing Communications, Crm.
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