Providing board advisory roles and project based consultancy to the Fitness and Wellness Industry.Executive leadership coaching & mentorship, business strategy, performamce management strategy, general advisory.

Led a $500m merger to create Evolution Wellness and onward, to grow the portfolio’s six brands across six countries in SE Asia. 6000 employees and $330m+ revenue. Global fitness brand licensing. Hotel Brand Management under Fivelements™️ and global licensing of Circuit™️ , SaaS gym membership software and consumer App.

Led an executive team covering operations in 6 Asian countries, with c4000 employees in total.Managing annual revenues in excess of £160m.Other:Executive Producer of Fit for Fashion TV reality series.

Set up Fitness First Thailand, growing the business to be the clear market leader. Now with over 1200 employees.

Created the business stream from start up and took lead consultant role. Provided consultancy or turnkey solutions for over 25 city / resort spa developments across south east and south Asia.