Category Manager
Current- Organized and prepared all internal and external category development processes, discovering opportunity gaps, and developing strategies. Acted as a category expert for Sales, Marketing, Insights teams, company upper.
- Successfully implemented six category development projects with major retailers, including major convenience chain (18,000+ stores, $29 billion in annual revenue), resulting in a visibility growth of up to 20% for.
- Successfully implemented six category development projects with major retailers, including major convenience chain (18,000+ stores, $29 billion in annual revenue), resulting in a visibility growth of up to 20% for.
- Developed a new data-based assortment strategy across all modern trade channel formats.
- Prepared category reviews, analyzed insights, and created a series of anti-crisis shopper trends guides for both retailers and internal review.
- Managed the annual merchandising standards update, overseeing 400+ planograms (POG) for 100+ retailers across the country Show less
Jun 2021 - Present
