Highly experienced Online Trading & Transformation Director with experience in both large scale and start up high transaction DTC businesses.Key skills:○ FTSE100 experience: owning £6bn Online P&L, customer base of 3m+, matrix influencing in large organisation.○ SME experience: owner managed business reporting to CEO + my own business.○ Adept managing teams of 40+ covering trading, operations, marketing (brand, paid, CRM), retail media, product innovation & development, supply chain, fulfilment, strategy, business planning, transformation.○ Track record in data-driven businesses, using data to choose levers to pull to enhance customer experience.○ Deep understanding of the UK retail market and customer segments, with ability to identify who customers are, where they’re shopping and how they’re purchasing.○ Comfortable synthesising large volumes of customer and commercial data, bringing a thoughtful and candid perspective to the table and helping turn ideas into clear impactful action.I currently own and run a small home interiors online business called Refined Home (www.refinedhome.co.uk).Prior to this:- Managing Director at ZENB UK (a DTC food start up within a Japanese multi-billion pound turnover FMCG). Responsible for all aspects of the UK business and focused on delivering a new strategic growth plan to achieve break-even within the next few years.- Head of Online Trading at Tesco. Responsible for delivering £120m weekly sales across 1.3million orders and managing an active customer base of over 3m through leadership of >40 multi specialist Colleagues across 3 teams.- Head of Online Business Performance / Chief of Staff Online at Tesco. Owned the weekly Online trade analysis, forecast and progress vs. Online budget in addition to strategic business planning, governance & programme delivery.- Senior Online Business Planning & Programme Manager at Tesco. Responsible for strategic business planning, governance & programme delivery.- Senior Manager, Value Proposition & Operational Development at John Lewis. Led the strategic review of Value (including ‘Never Knowingly Undersold’), pricing and promotions. Also added responsibility for instore Product Knowledge team who were a vital part of delivering exceptional customer experience. - Value Proposition & Operations Analyst then Manager at John Lewis. Promotion to lead Value team at point this became more critical to John Lewis strategy under new leadership team. Influencing pricing & promotions strategy & trading decisions.- Various store management roles at Waitrose.