Simon Guiheux Email & Phone Number

Paris, Fr

Ville De Paris, Île-De-France, France

- Developing the commercial animation plan and pricing policy to generate new subscribers, prospects and upgrading existing ones- Execution and monitoring of commercial offers along with subscribers LTV

Paris, Île-De-France, France

- Coordination and project management in collaboration with all services for special operations (seasonal events, editorial events, masterclass / lectures, conferences)- Management of paid acquisition channels: planning, implementation, performance analysis and recommendation of optimizations for online advertising campaigns (SEA, SMA, Display, Video, CRM) and meeting KPIs• Budget management, traffic and conversion analysis, recommendation on improvements to soar the conversion rate or generate more audience- Developing and executing strategic recommendations for L’Express advertising department through the implementation of B2C, B2B campaigns on CRM and Paid channels- Internal workshop organisation on paid channels execution best practices for the advertising department

Paris, Île-De-France, France

• Management of paid acquisition channels: planning, implementation, analysis ofperformance and optimizations for online advertising campaigns on SEA, Display, Facebook Ads, Linkedin Ads, Twitter Ads, Youtube ...• Strategy and conversion rate optimisations • Budget management, traffic and conversion analysis, recommendation on improvements• Project management: working closely with journalists, developers, designersand subscription teams

Paris, Île-De-France, France

• Team management of 4 consultants SEA/ SMA . Onboarding process development and execution, team trainings • Management of portfolio of clients for paid advertising campaigns on Google Ads, facebook Ads, Linkedin Ads and Microsoft Ads

Paris Area, France

• Implementing, managing and optimising advertising campaigns across several channels : Paid Search, Display, Youtube, Facebook Ads, Linkedin Ads and Microsoft Ads for a portfolio of clients • Measuring effectiveness, reporting on KPIs and creating dashboards• Taking charge of each channel on tactical level• Management of online advertising budgets by improving the return on investment• Account audits and strategic consulting• Client training sessions and workshops• Permanent monitoring on advertising tool updates• A/B testing plan to improve performance over time and reach goals

Paris Area, France

• Implementing, monitoring and optimizing campaigns on Paid Search (SEA) for 6 countries• Measuring effectiveness of campaigns • Tracking implementation with Google Tag Manager• Keyword research• Analysing on Google Analytics, monitoring, presenting data and reporting on performances and KPI's• A/B testing to improve campaigns and increase conversions/leads• Landing page optimisation by analyzing pages performance in Analytics for Lead Generation• Establishing SEO content strategy • Content planification• Keyword research, data analysis to understand user and search engine behavior• Management of website performance with Search Console• Working with development team to identify indexation, crawling and sitemap opportunities • Generating inbound organic traffic and improving SERPs ranking

Prague, Czech Republic

• Establishing and implementing campaigns across several channels such as Paid Search, Display, Retargeting, Mobile ads on Google and Yandex, YAN Network for France and Russia• Measuring effectiveness and campaign optimisation• Taking charge of channel tactical level: creating and optimising campaigns, bid and budget management, targeting, data analysing, problem solving.• Making data-driven decision with Google Analytics• Developing proposals and innovative ideas for growth • Landing page optimisation• Analysing, monitoring, presenting data and reporting on performances and KPI's• Researching keywords and analysing their performance• A/B testing to improve campaigns, test strategies, copies and creatives to get best results and increase conversions/leads• Project leader to implement a strategy on Yandex Direct, in charge of the cooperation with Yandex in Russia, ppc strategy for Black Friday, cooperation with Opera• Google certifications: Search, Google AnalyticsWORKSHOPS:Google: display optimization, PRAGUE (CZ) 2017Google: online retail CEE, WARSAW (PL) 2018Google: Glami display workshop, PRAGUE (CZ) 2018Criteo: perfomance connect, PRAGUE (CZ) 2018

Prague, Czech Republic

• Creating & managing campaigns across Facebook and Instagram targeted at ROI for the French market• Campaign optimisation and budget management • Writing engaging content • Making data-driven decisions • Analysing, monitoring, presenting data and reporting on performances and KPI's with relevant metrics• Project leader for some events such as Black Friday • A/B testing of new tools, targeting, copies, creatives to increase results and efficiency of campaigns• Benchmark analysis, researching competition and following trends• Localisation from English to French and curating content on the website

Prague, Czech Republic

• Project leader for Jeff De Bruges website implementation in Czech Republic• Adobe tools: Photoshop and Illustrator• Managing and creating campaigns across several channels such as Facebook and Instagram for awareness, conversions and generation leads.• Writing engaging content and animating portfolio of facebook pages • Copywriting and web content producing for Kazak Communication and Klobaskarna websites • Event management and campaign management on social media• Localisation French/English - English/French • Database development with Mailchimp.

Master'S Degree, Marketing Communication

Thesis: Branding: its history and new challenges

Bachelor'S Degree, Applied Foreign Languages In International Trades