Simon Hart Email & Phone Number

Perth, Western Australia, Australia

Pioneer of Success Based Thinking approach. In markets cluttered by me2 businesses eating each others profit using ineffective strategy + positioning techniques (eg benchmarking), implements SBT methodology to mine organisational IP discovering internal and external factors critical to success creating clear air for businesses to show how they are better, not just different. SBT approach is applied to Strategic Market Positioning, Brand Experience, Employee Experience, Customer Experience and UX. Wow, that’s a whole lot of experiences!SECTOR EXPERIENCEInkling has implemented Success Based Thinking across Professional Services, Human Services, Health Services & B2C.PROFESSIONAL SERVICESLegal, Architecture, Engineering, Mining, ConsultingHUMAN SERVICESNDIS, Acommodation, CrisisHEALTH SERVICESAged Care, Medical, Dental, ChiropracticB2CLand Development, Home Builders, Home Improvements, Transport, Travel.

Perth, Australia

Developed new approach to generate deeper consumer engagement by observing WHY in addition to WHAT. Believes humans are moral creatures making decisions using more than simply rational thinking. Draws inspiration from Simon Sinek, CBT, Psychology, Sociology + Philosophy. Understands Brand + Advertising as a modern day version of storytelling, the purpose of which is to communicate shared experience. Fascinated by thinking styles believing the truth exists in the customer, not the product. Consequently enjoys qualitative research as a method to understand what people think and feel, and deeper human truths. Applies such understandings in strategic + competitive positioning, messaging, campaign development where ideas are used to solve business challenges.

Perth

Designer + Founder of top end menswear carrying own design label, SIMON HART. As a brand, the product is designed to push the boundaries, encouraging males to push back at the restrictive cultural influences around clothing. With a focus on Australia, SIMON HART designs take into account things European Labels often omit: cut, cultural coding of colours, climate. SIMON HART shirts are available online at simonhart.com.au, and in leading menswear stores across Perth, WA and Australia.

Perth, Australia

Work with a small portfolio of high end Perth businessess/radio station clients developing and executing marketing and sales campaigns delivered on the radio platform. Utilise social theory understandings to offer an different and unique perspective on marketing that is not marketing 101. It works.

Perth, Australia

Lead, Motivated, Trained and Developed a team of high performing sales and marketing professional for Perth's Number One and Number Two radio stations. Trained in USA based CFS. Employed a wholistic approach to human motivation.

Perth

Developed advertising + marketing strategies for key advertisers delivering brand and retail campaigns. Retail campaigns developed and executed across categories of Airlines, Automotive, Consumer Electronics, Home Furnishings, Retail, and Entertainment.

Master Of Arts (Hons.), Communication And Media Studies

Masters thesis brought together the frameworks of British Cultural Studies + Gender to observe 7-8 years interaction with television.

Bachelor Of Arts (B.A.), English + Media Studies

Double major from Humanites & Social Science disciplines.