Founder
CurrentSimon established HATTER in 2017 as a nod to his late father – the driving force behind his creativity. The ambition of the agency has always been to create personal human experiences with a touch of theatricality and showmanship, reflecting Simon’s own creative journey and background in retail, TV, and theatre.Simon has built a strong team around him of fellow believers in the power of true experiences, creating spaces that encourage people to embrace Positive Recklessness.HATTER is an agency founded in Amsterdam that creates spaces, places, and experiences all over the world where joyful impulsiveness can thrive.We work with brands to achieve meaningful engagement with audiences through the creation of experiences that promote Positive Recklessness.