Simon established HATTER in 2017 as a nod to his late father – the driving force behind his creativity. The ambition of the agency has always been to create personal human experiences with a touch of theatricality and showmanship, reflecting Simon’s own creative journey and background in retail, TV, and theatre.Simon has built a strong team around him of fellow believers in the power of true experiences, creating spaces that encourage people to embrace Positive Recklessness.HATTER is an agency founded in Amsterdam that creates spaces, places, and experiences all over the world where joyful impulsiveness can thrive.We work with brands to achieve meaningful engagement with audiences through the creation of experiences that promote Positive Recklessness.

Clients: French Connection, Hunter, Exposure, Hobbs, Syco, John SmedleyA.C.E (Any Creative Excuse) is a new brand Experience and Events agency recently created by myself and my business partner Ben Michelson. We cover press days, live events, brand activation, shoot production and creation, set design and builds, location scouting, award ceremonies, brand activation and promotions and window design and installations. We have a unique set up with dedicated in-house creative, production and technical team, ensuring we are in control at every stage throughout the whole project process.The A.C.E team has worked on Live Events and Brand Activation for a variety of fashion and corporate clients, as well as projects in TV and photography. Clients include Giles Deacon, Rihanna, Mercedes, Metro, Britain and Ireland's Next Top Model as well as high street brands including Arcadia, Clarks, Matalan and Levis. This broad range has given us a understanding and expertise of the industry and in depth insight into what consumers want and what excites them.