Simon Helm Email & Phone Number

London, Gb

London, United Kingdom

London, United Kingdom

Following huge successes on the 007 fragrances accounts and in recognition of my vast development whilst at Grey, I was made Creative Director on Coty Lifestyle Fragrances. I lead, direct and manage creative teams, visualisers and designers on the 007 & Bruno Banani accounts. I still work as a hands on creative also.From briefings through to the final solution, I push for the highest standards in creative and craft. I'm heavily involved in production and post production for film, animation and photography. I manage the creative process, sell in the work and collaborate with the client and licensors to achieve creative goals. I oversee all creative and art direction on set at photoshoots and film shoots, always nurturing younger creatives.

Working as a Senior Creative on the P&G Global Prestige and Lifestyle fragrance brands — Hugo Boss, Gucci, Lacoste, Mexx and 007. I also worked on other luxury brands within the agency, from Watches of Switzerland, Haägen-Dazs, Gillette & Emirates. Working in a core specialised department, I collaborated across the board bringing unconventional thinking, breaking category conventions, creating hugely successful results. Each project allowed me to collaborate with, and direct ,other creatives and designers alike. Here I got the chance to work with Michael Jacovides (Global CD), Ben Clapp (ECD), Nils Leonard (CCO), Cathy Hutton (CD) & Alan Aboud (ECD), all of which have influenced me and taught me a more than I tho0ught possible.

London, United Kingdom

As Head of Art, I was responsible for the agency's visual output, pushing the craft as far as possible.I continued to inspire, manage, direct and influence the team with clear vision and unflappable enthusiasm.It wasn't that hard because the team at Fold7 are amazing.

London, United Kingdom

During my time at Fold7 I completed my transition from design to advertising.Utilising all my skills whilst there, I worked across the board on each and every project in the building, whether it was overseeing design & art direction to running my own accounts. The impact of my work at Fold7 raised the bar for the agency, inspiring future creative output. I even re-branded and refreshed the agency's visual communications. I worked collaboratively across the agency, overseeing designers, creatives and motion graphics. I also worked as a hybrid Senior Art Director/Copywriter on my own accounts. The success of my work saw me promoted to Head of Art. Clients worked on: Fold7, Gumtree, Marie Claire, Cazenove + Loyd, Harrods, Upbeat, London TV, Ministry of Sound, Hed Kandi & Eat. I LOVE Fold7, I had a great time there.

Freelance Art Director for various agencies including Intro, Frukt Comms, Parlophone, Virgin Records & Brave, Billington Cartmell & Fold7.

Directing a team of between 3 & 10 people. Responsible for the creative development and output of the Glamour cigarette brand. Glamour is the No.1 female Superslims cigarette brand in the world forming part of the JTI portfolio. As part of a team consisting of Strategists and Creative Directors and Client Directors, our main role was to manage the shift of the brand to a more premium positioning. This involved a lot of client facing, presentation and communication. The team I lead consisted of 3D Product Designers, Interior Designers, Copy Writers, Retouchers, Mid Weight and Senior Designers and various freelancers. I lead the design development, idea generation, creative stimulation, growth and management of the team. I managed the projects, briefings, timings and delivery of all work.

Creation and development of campaigns for new and established artists on the EMI, Parlophone and Virgin labels. Building memorable identities, brands & concepts. This involves pitching against the very best design studios around.

As Head of Design I worked on the larger scale projects for the 6 major music brands within the MSHK group, focusing on branding & development, design strategy and art direction. I consulted creatively throughout the business. Along with the 7 strong design team, I developed campaigns and identities for all the music artists, art directing the concepts for albums, singles, digital, outdoor and press. I advised and directed the team making sure all work was on brand, on time and delivered a coherent message. Design briefs varied from, art direction, packaging, branding, advertising and fashion. I consulted on interiors for bars, clubs and a hotel. I produced identities for radio stations, club events, drinks packaging, beauty product ranges and fashion, album and single releases. I produced work for all departments within Ministry of Sound / MSHK Group and consulted on work being produced externally.

Designing all in-store graphics for the entire Selfridges experience including seasonal calendar events and one off’s. Areas included all in-store consumer touchpoints, literature, banners, back-of-house communication, Visual Merchandising support for windows concepts creating and implement exciting, coherent campaigns.

The company began with two designers building up to 5. I played a key role in the growth of the company, doing everything from design & art direction, product design, on-screen broadcast graphic idents, sales, strategies and client liaison/ relationship building.

Design for record industry clients including music packaging, marketing and advertising Creative concepts, art direction, creative print and packaging solutions, high quality visualising, client liaison & presentation skills acquired.