With a proven track record in creative leadership, I have successfully navigated diverse industries, from technology and healthcare to fashion, luxury goods and film advertising. As the Creative Director at Yello, I maintain a keen eye for detail and a strategic mindset, enabling me to develop and guide innovative concepts that resonate with target audiences. My extensive experience encompasses brand development, campaign strategy, and digital marketing, consistently delivering impactful… Show more With a proven track record in creative leadership, I have successfully navigated diverse industries, from technology and healthcare to fashion, luxury goods and film advertising. As the Creative Director at Yello, I maintain a keen eye for detail and a strategic mindset, enabling me to develop and guide innovative concepts that resonate with target audiences. My extensive experience encompasses brand development, campaign strategy, and digital marketing, consistently delivering impactful results. Show less

Working in various agencies in London and Exeter on a wide range of projects that included branding, film advertising, website design, packaging and book design.

Having been immersed in the fast-moving era of the dot-com boom, I honed my skills as a website designer, pioneering the digital landscape. I witnessed firsthand the birth of the internet and the rapid evolution of web design. From crafting website designs to developing Flash animations, I embraced the challenges and opportunities of this transformative period, shaping the foundation of modern web design.