People shouldn't be daunted by the prospect of producing video content – be it budget, time or defining the best strategy. My aim is to alleviate those concerns and make the whole production process easy, reliable and cost effective – it’s why our clients rarely produce one-off video campaigns, they are long term partners.I’m the founder of Visual Culture, a video production agency in Melbourne focussed on helping businesses succeed with their learning, marketing and communications by producing engaging, effective and authentic video content.Since 1998, I’ve dedicated my career to keeping up with the latest video trends, marketing strategies and technologies to help clients achieve outstanding results. Producing videos with many purposes including increased sales, recruiting the best talent, educating teams, raising brand awareness, promoting important causes, attracting large TV audiences and showcasing unique products and services.I help identify your ideal target audience, define key messages and maximise your ROI. Transparent and approachable, offering expertise to develop relevant concepts and providing great service is essential.From one of our valued clients:“We made a commitment to go to the home countries of franchisees to visit their families and understand their stories. The reaction to the videos has been wider than I expected, I've had people stop me in the office and become tearful in talking about the way they related to the stories. There's no doubt that what you're seeing in the videos is the real experience. The reason I would recommend Visual Culture to somebody who is interested in the storytelling is there's a humility about the company that doesn't insist on being part of the story themselves.” Michael Smith – Chairman, 7-Eleven AustraliaSo if you are ready to discover how you can embrace video more effectively, please message me on LinkedIn or simon@visualculture.com.au