Creative Director
CurrentThrough careful selection of high quality content enables marketeers to maximise exposure and increase the audience size benefiting the event and individual artists by international awareness. By spending time to find, filter and enhance content and sharing that throughout networks, brand values increase.Curation is not a quick process and involves endless research, meetings and exploration of ideas and a lot of travelling. The process happens over time and cannot be considered a quick fix to enhance an event. When a brand does a good job of defining what it stands for, demonstrating a commitment to exceed expectations and creating an editorial calendar will play a powerful part in building a sustainable event. An one individual element is difficult to sustainably exist in isolation, being active in social networks, industry events and of course originating your own content play a part. Good curation plays the central role in creating awareness and credibility when it's well integrated. It could be that as much as 70% of content can be curated to the overall credibility outcome but needs to be supported by a well planned marketing strategy and campaign.