Vice President - Global Creative At Smashbox Cosmetics (Estee Lauder Companies)
: Strategic planning, production, and creative direction of all global brand assets.: Built and managed in-house creative team of 50+ responsible for all, Branding, Art Direction, Digital/Social content, Store Design, E-Commerce, Print, Packaging design, Video, Merchandising design, : Created and maintained the global branding of Smashbox Cosmetics, Smashbox Studios, Photogenics Media.: Oversaw the branding and design of smashbox.com, as well as our internal sites within… Show more : Strategic planning, production, and creative direction of all global brand assets.: Built and managed in-house creative team of 50+ responsible for all, Branding, Art Direction, Digital/Social content, Store Design, E-Commerce, Print, Packaging design, Video, Merchandising design, : Created and maintained the global branding of Smashbox Cosmetics, Smashbox Studios, Photogenics Media.: Oversaw the branding and design of smashbox.com, as well as our internal sites within global retail partners.: Directed the design and re-branding of all Free standing flagship stores along with merchandising displays and gondolas globally.: Worked directly with cross functional teams to conceptualize all seasonal campaigns and seasonal specialty launches.: Outsourced and developed relationships with vendors specializing in packaging, collateral materials, specialty packaging, and materials.: Concepted and branded Smashbox Fashion Week Los Angeles, Mercedes Benz Fashion Week.: Provided creative direction and production for all Photo shoots/Video shoots - Global campaigns, Retail assets, Web assets, Brand Videos, Get the Look Videos, Sales Videos, and In-Store Videos.: Re-branded core packaging for smashbox cosmetics resulting in large increases in sales globally.: Created product design of Smashbox fragrance -: 4 time Clio Award Winner. Show less