Simon Jarvis Email and Phone Number
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Simon is an award-winning marketing executive with a global perspective, having worked in Australia, the UK, New Zealand and the United States on some of the world’s most loved consumer brands including General Motors (Saab & Vauxhall), HSBC Bank, Stella Artois, England Rugby, Innocent Smoothies, Sheraton Hotel Group (Asia Pacific), Hahn Super Dry, Dairy Farmers, Dare Iced Coffee, Telstra, TAB NZ, theScore and Youfoodz.With experience above and below the line, Simon offers a truly integrated perspective to communication problems and comes equipped with significant category experience across the e-commerce, FMCG, sports, retail, automotive, financial services, hospitality & tourism, not for profit, telecommunications, alcohol & beverages, wagering, and education sectors. An advocate of creative disruption, Simon believes that most businesses can unlock their latent potential and attract new customers to their products by engineering frictionless end-to-end customer experiences and supporting this with marketing communications built around strong customer insights to better entertain, engage, and delight their intended audiences.Recognition & Awards: 2021 - Listed #25 on the CMO50 list of Australia's most innovative and effective marketing leaders. Shortlisted finalist for CMO of the Year at the Australian Marketing Institute Awards for Marketing Excellence and Youfoodz marketing team awarded national winner for Acquisition Marketing.2020 - QLD State Winner for Insight Driven Marketing at the Australian Marketing Institute Awards for Marketing Excellence 2018 & 2017 - Named NZ Marketer of the Year in 2018 after transforming the TAB brand and delivering a 48% YoY increase in new customers - the greatest period of customer growth since the TAB's inception in 1951. The team also winning 13 x NZ Marketing Awards during 2017 & 2018 across both the TVNZ NZ Marketing Awards and NZDM Awards including Best Use of Customer Insight & Data.2013 - QLD State Winner in Education category at the Australian Marketing Institute Awards for Marketing Excellence 2009 - 2 x Cannes Lions at the Cannes International Festival of Creativity in the TV & Cinema category for the Dare Iced Coffee Relaunch
Mater Foundation
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Director Of LotteriesMater Foundation Mar 2023 - PresentSouth Brisbane, Queensland, AuAs Director of Lotteries for the Mater Foundation, I sit on the management team and am responsible for overseeing the strategic direction and growth of the Lotteries program. Our two hero fundraising programs - Mater Prize Home and Mater Cars for Cancer - raise vital funds through ticket sales for lifesaving medical research and exceptional patient outcomes across the Mater group.https://www.materlotteries.com.au/
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General Manager Marketing - LotteriesMater Foundation Aug 2022 - Mar 2023South Brisbane, Queensland, Au
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Chief Marketing OfficerYoufoodz Mar 2020 - Jul 2022Brisbane, Queensland, AuAs CMO of Youfoodz, I was instrumental in helping the business transition frome-commerce start up to ASX listed organization and developed and delivered the businesses growth strategy through a range of strategic initiatives across customer experience, data enablement, customer acquisition, retention & strategic partnerships. These initiatives delivered record-breaking commercial results in FY21 including a 34.9% year-on-year increase in new customers, a 27.3% increase in online orders, and a 35% increase in gross revenue. This resulted in the team being awarded for Acquisition Marketing at the 2021 AustralianMarketing Institute Awards for Marketing Excellence and I was also listed #25 in the CMO Australia CMO50 list of Australia’s most innovative and effective marketing leaders. -
Vice President Of Marketing - SportsbookThescore Jun 2019 - Mar 2020Toronto, Ontario, CaAs Vice President of Marketing - Sportsbook for theScore, I was responsible for launching theScore Bet into the New Jersey market to coincide with the NFL season; building out the marketing function across CRM and performance marketing; brand and marketing strategy; and spearheading customer acquisition, retention and promotions. theScore’s mission is to create highly-engaging digital products and content that empowers the sports fan’s experience. Its flagship mobile app ‘theScore’ is one of the most popular multi-sport news and data apps in North America, serving millions of fans a month. The Company also creates innovative digital sports experiences through its web, social, and esports platforms, and has just launched theScore Bet, a mobile sportsbook, in the state of New Jersey. -
Head Of Strategic MarketingTab Nz Jul 2016 - Jun 2019Petone, Wellington Region, NzAs the Head of Strategic Marketing for the TAB at the New Zealand Racing Board, I was responsible for leading an interdisciplinary marketing team across marketing communications, digital marketing (paid, owned, and earned), CRM and content marketing, and production and design, to deliver world-class customer experiences across every touchpoint and to drive overall customer acquisition, retention and engagement.During my tenure the TAB experienced it's most significant period of new customer growth since inception (+48 YoY) and the marketing team became one of the most awarded in New Zealand, collecting 13 awards across the NZDM Awards and the TVNZ NZ Marketing Awards. I was also honoured to be nominated and named NZ Marketer of the Year in 2018. -
Chief Marketing OfficerLadbrokes Australia Feb 2016 - Jul 2016Bowen Hills, Queensland, AuAs a member of the Executive Leadership team was responsible for:• Restructuring the marketing department and hiring new talent• Developing a new brand DNA to reposition the Ladbrokes brand in Australia• Running a national creative agency pitch to appoint a new agency• Customer acquisition & retention• Partnerships & sponsorships• Media relations -
General Manager Of MarketingAustralis College Ptd Ltd - Rto 31518 Feb 2013 - Feb 2016Upper Mount Gravatt, Qld, AuAs a member of the Executive Leadership team was responsible for:• Setting up and leading the marketing department• Overseeing all marketing, brand and digital strategy• Developing the Brand DNA and successfully positioning and launching both the Australis College and Australis Natural Health College brands in the Australian VET sector• Developing the Vision, Mission & Values for Australis College and rolling this out across the business • Stakeholder, agency and partner management• Staff training, mentoring and development • Developing and implementing a stringent marketing compliance framework• End-to-end campaign management (ATL campaigns & Digital incl Search, Social, Display, Remarketing & Email)• Student acquisition and retention (Delivering >70% of all inbound course enquiry and >50% of all new student enrolments through direct marketing initiatives) • Delivering $17.4 million in revenue to the business -
Managing DirectorExbrand Consulting Jan 2011 - Feb 2016As MD of eXbrand Consulting I have worked as a marketing and brand consultant helping a number of ambitious organisations develop, position, and launch their brands; set up and establish in-house marketing, creative and digital capabilities; identify and grow new business opportunities; develop strategic insights around current customers and future target audiences; plan and implement strategic marketing, brand and digital initiatives to acquire new customers and retain existing ones. • Clients have included Macarthur Capital, Smart OHS, Careers Australia, Australian College of Training & Employment, Australis College and Foresee Career Technology• During this period I have also occupied senior executive marketing roles for some of my clients (Australian College of Training & Employment and Australis College) above and beyond the standard consultancy services I’ve providedServices provided:• Brand DNA/Architecture development• Logo and Visual identity development• Customer & target audience profiling• Developing and implementing integrated marketing, digital, brand and comms plans• Identifying and managing agency partners to deliver the full suite of communication solutions including ATL & BTL advertising (TV, Cinema, Radio, OOH, Print, Digital, CRM, Email, Events and PR).• Talent acquisition• Staff training and development
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6Mth Freelance Contract - Senior Brand Communications SpecialistTelstra Aug 2010 - Jan 2011Sydney, Nsw, Au -
General ManagerBcm Sydney Jul 2009 - Aug 2010Brisbane, Queensland, AuLed the agency and managed all senior client relationships including Pelikan Artline, Radio Rentals and Sunbeam FoodsNew business wins included Harlequin Mills & Boon and the Organ and Tissue Authority -
Senior Account DirectorBmf Advertising Pty. Ltd. Aug 2007 - Jul 2009Sydney, Nsw, AuClients included Hahn Super Dry (Lion Nathan), Dare Iced Coffee, Coon, Cracker Barrel & MilLel Parmesan (Dairy Farmers) Led the Dare Iced Coffee account when BMF won two Bronze Cannes Lions in the TV category at the Cannes Lions International Festival of Creativity for the Dare Iced Coffee 'Coffee moment, without the moment' campaign which delivered a 40% uplift in national sales. New business wins included V8 Supercars and Ryobi -
Freelance Account DirectorDraft Fcb London Jan 2007 - Jun 2007New York, New York, UsLed the Saab Great Britain BTL advertising account to launch the Saab BioPower Engine range in the UK -
Senior Account Manager/Account DirectorLowe London Oct 2003 - Jan 2007London, GbClients included General Motors (Saab & Vauxhall Commercial Vehicles), Stella Artois, the Rugby Football Union, and Innocent SmoothiesNew business wins included the Heineken Cup Rugby -
Account Manager/Account ExecutiveJf+M (In Affiliation With Ogilvy & Mather) 1998 - 2002New York, Ny, UsClients included Sheraton Asia Pacific Hotels in Australia, Indonesia, Fiji, Malaysia & Thailand
Simon Jarvis Skills
Simon Jarvis Education Details
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The University Of QueenslandMarketing -
The University Of QueenslandFilm & Tv And Media Studies
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Brisbane Grammar SchoolHigh School
Frequently Asked Questions about Simon Jarvis
What company does Simon Jarvis work for?
Simon Jarvis works for Mater Foundation
What is Simon Jarvis's role at the current company?
Simon Jarvis's current role is Director of Lotteries @ Mater Foundation | Executive Leadership | CMO of the Year Finalist 2021 | Top 25 CMO Australia 2021 | NZ Marketer of the Year 2018.
What is Simon Jarvis's email address?
Simon Jarvis's email address is si****@****d.co.nz
What is Simon Jarvis's direct phone number?
Simon Jarvis's direct phone number is +64457*****
What schools did Simon Jarvis attend?
Simon Jarvis attended The University Of Queensland, The University Of Queensland, Brisbane Grammar School.
What are some of Simon Jarvis's interests?
Simon Jarvis has interest in Animal Welfare, Education, Arts And Culture.
What skills is Simon Jarvis known for?
Simon Jarvis has skills like Integrated Marketing, Advertising, Management, Digital Marketing, Digital Strategy, New Business Development, Leadership, Marketing, Strategy, Brand Development, Marketing Communications, Digital Media.
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