InventorTitle: A Full Online Business Services: Of a Design and development customer centric, web enabled, intelligent business software application..Project Identifying Number: 0001 Awarded the first Australian overseas finding/New innovation award Project Manager/Title: Simon La BarrieProject Background, Current Technological ‘State of the Art’ and Strategic Fit to Company R&D Objectives Project objectives focused on the development of an innovative, customer centric, web enabled intelligent business software application (Open4sale). Open4sale was envisaged as an end to end solution which will cater for all “purchasing” activities applicable to particular area including any product / service deliverable in that area. From real estate to groceries, Open4sale envisaged to be an everyday companion for consumers and an essential tool for businesses. The core strength of the online business model is a consumer beneficial focal point, promoting business products and services. The vision was to offer a complete solution which places the business community in direct contact to the consumer. This was employed through the development of a e commerce platform with a variety of new and innovative technological tools and techniques based on intelligent data mining, complex business rules and algorithms. The intelligence engine was a technological innovation offering unprecedented capabilities that will allow purposeful browsing and intelligent suggestions (delivery of meaningful information to the consumer), ultimately leading to the decision by the consumer to do business based on the information presented. The main technical objective of the project involves the design and development of a web based application and supporting technological framework which did facilitate for innovative intelligent business to consumer centric, e-commerce capabilities. The site/business was the highest ranking boutique e commerce Business solution in Australia for 2 years..