A focused senior professional with extensive brand and business development strategy experience, who is focused primarily on the defence and security industries. A successful 19-year career in the Army shaped an excellent communicator with a unique set of skills and an ability to get things done. Manchester Business School and 20 years hard work in a range of marketing and business development roles has provided key business experience and an understanding of the dynamics across a wide range of industry sectors.His experience provides the platform for a practical approach to business development. He passionately believes that strategy can only be effective if it is based on a clear understanding of the objectives of the business and its associated issues – it is this process of appreciation that sets him apart.Experienced and effective using the broadest range of communication tools, both owned and earned media, but is particularly effective in the development of brand strategy, and stakeholder and crisis communications.