Simon Larkin

Simon Larkin Email and Phone Number

Senior Director - Events @ London, GB
London, GB
Simon Larkin's Location
London, England, United Kingdom, United Kingdom
Simon Larkin's Contact Details

Simon Larkin work email

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About Simon Larkin

A motivated, highly organised and dynamic individual with proven planning, development, strategic, event management and implementation skills in the global sports market. Excellent interpersonal skills with the ability to build teams, motivate individuals and communicate confidently with all levels of multiple organisations.Specialties: Event management, operations, logistics, event development, stakeholder management, sponsorship leveraging and relations, TV production

Simon Larkin's Current Company Details
WRC Promoter GmbH (A Red Bull Group Company)

Wrc Promoter Gmbh (A Red Bull Group Company)

Senior Director - Events
London, GB
Simon Larkin Work Experience Details
  • Wrc Promoter Gmbh (A Red Bull Group Company)
    Senior Director - Events
    Wrc Promoter Gmbh (A Red Bull Group Company)
    London, Gb
  • Wrc Promoter Gmbh (A Red Bull Group Company)
    Event Director
    Wrc Promoter Gmbh (A Red Bull Group Company) Jan 2013 - Present
    London, United Kingdom & Munich, Germany
    WRC Promoter GmbH is a company formed from an alliance of Red Bull and Sportsman Media Group and licensed by the FIA with the commercial rights for the FIA World Rally Championship.This position is responsible for all elements of the implementation of WRC Promoter GmbH's operations as Championship Promoter at each event of the WRC. This involves building the value and profile of the WRC through the planning and management of the commercial and sporting operations of the Championship and… Show more WRC Promoter GmbH is a company formed from an alliance of Red Bull and Sportsman Media Group and licensed by the FIA with the commercial rights for the FIA World Rally Championship.This position is responsible for all elements of the implementation of WRC Promoter GmbH's operations as Championship Promoter at each event of the WRC. This involves building the value and profile of the WRC through the planning and management of the commercial and sporting operations of the Championship and work with the individual Event Promoters, FIA and Teams to achieve individual and mutual commercial and sporting outcomes. The position is also responsible for the implementation and management of the operations of the WRC TV production and broadcast facilities on site at each event.Key RelationshipsInternal- Managing Directors- Head of Rights- Marketing Director- Head of Production - WRC TVExternal- Event Promoters- FIA- Sponsor Representatives- Host Broadcasters• Responsible for all levels of on-event activation of the company’s programmes, including sponsorship leveraging, accreditation, media management, public relations activities and stakeholder servicing.• Created, developed and managed commercial and sporting opportunities and formats including WRC Academy, Power Stage Live TV broadcasts and Web TV Live Streaming.• Responsible for the development and creation of WRC calendar including location and dates, and a future blueprint strategy, as well as development of new events in key territories including Brazil, Russia and China.• Liaison with Manufacturer Team Representatives and FIA on all sporting and commercial requirements on an Event and Championship basis including future FIA Regulatory requirements.• Negotiated and managed compliance of:- Event Promoters with Championship Event Agreements- Host Broadcaster with Broadcast Agreements and Live Television Operations- Third party contractors with their event-specific supply contracts Show less
  • Federation Internationale De L'Automobile
    Head Of Events - World Rally Championship
    Federation Internationale De L'Automobile Feb 2012 - Jan 2013
    London, United Kingdom & Geneva, Switzerland
    The Federation Internationale de l’Automobile (FIA) is the governing body for world motorsport, and the owner of the FIA World Rally Championship, the second largest four-wheel motorsport in the world, behind Formula 1.This consultancy position was created following the FIA’s cancellation of North One Sport’s promotional contract. In a very short space of time, and with a staff reduced from 17 to 2, I was required to: - continue roles previously carried out for North One… Show more The Federation Internationale de l’Automobile (FIA) is the governing body for world motorsport, and the owner of the FIA World Rally Championship, the second largest four-wheel motorsport in the world, behind Formula 1.This consultancy position was created following the FIA’s cancellation of North One Sport’s promotional contract. In a very short space of time, and with a staff reduced from 17 to 2, I was required to: - continue roles previously carried out for North One Sport with limited resources; - create and manage a new WRC TV production organisation to maintain core programming output with a budget reduced from £6.5 million to £3.5 million; - rebuild the commercial activation and implementation structure for the Series’ suite of sponsors worth €4 million – including the first presenting Partner in the sport’s history. - management and development of new events in South Africa and Brazil for consideration for 2014 WRC calendar Show less
  • North One Sport Limited
    Head Of Events - World Rally Championship
    North One Sport Limited Jan 2011 - Feb 2012
    Global
    This position is responsible for all elements of the implementation of North One Sport’s operations as Championship Promoter at each event of the WRC and build the value and profile of the WRC through the planning and management of the commercial and sporting operations of the Championship and work with the individual Event Promoters, FIA and Teams to achieve individual and mutual commercial and sporting outcomes. The position is also responsible for the implementation and management of the… Show more This position is responsible for all elements of the implementation of North One Sport’s operations as Championship Promoter at each event of the WRC and build the value and profile of the WRC through the planning and management of the commercial and sporting operations of the Championship and work with the individual Event Promoters, FIA and Teams to achieve individual and mutual commercial and sporting outcomes. The position is also responsible for the implementation and management of the operations of the WRC TV production and broadcast facilities on site at each event.Key RelationshipsInternal- Chief Executive Officer- Commercial Director- Marketing Director- Head of WRC TV- Stakeholder Relations ManagerExternal- Event Promoters- Federation Internationale de l’Automobile (FIA)- Sponsor Representatives- Host Broadcasters• Responsible for all levels of on-event activation of the company’s programmes, including sponsorship leveraging, accreditation, media management, public relations activities and stakeholder servicing.• Created, developed and managed new commercial and sporting opportunities and formats including WRC Academy, Power Stage Live TV broadcasts and Web TV Live Streaming.• Responsible for the development and creation, in conjunction with FIA, of WRC calendar including location and dates, and a future blueprint strategy, as well as development of new events in key territories including Brazil, Russia and China.• Liaison with Manufacturer Team Representatives and FIA on all sporting and commercial requirements on an Event and Championship basis including future FIA Regulatory requirements.• Negotiated and managed compliance of:- Event Promoters with Championship Event Agreements- Host Broadcaster with Broadcast Agreements and Live Television Operations- Third party contractors with their event-specific supply contracts Show less
  • Fia World Rally Championship
    Event Operations Manager
    Fia World Rally Championship Sep 2007 - Dec 2010
    London, United Kingdom
  • Rallycorp Pty. Ltd.
    Operations Manager
    Rallycorp Pty. Ltd. Apr 2004 - Sep 2007
    Brisbane & Melbourne, Australia

Simon Larkin Skills

Sports Television Sponsorship Sports Management Motorsports Public Relations Event Management Marketing Video Production Management Sports Marketing Strategic Planning Broadcast Logistics Event Planning Stakeholder Management New Business Development Budgets Marketing Strategy Sponsorship Sales Strategy Marketing Communications Brand Management Digital Marketing

Simon Larkin Education Details

Frequently Asked Questions about Simon Larkin

What company does Simon Larkin work for?

Simon Larkin works for Wrc Promoter Gmbh (A Red Bull Group Company)

What is Simon Larkin's role at the current company?

Simon Larkin's current role is Senior Director - Events.

What is Simon Larkin's email address?

Simon Larkin's email address is si****@****ail.com

What schools did Simon Larkin attend?

Simon Larkin attended University Of Melbourne, University Of Melbourne.

What skills is Simon Larkin known for?

Simon Larkin has skills like Sports, Television, Sponsorship, Sports Management, Motorsports, Public Relations, Event Management, Marketing, Video Production, Management, Sports Marketing, Strategic Planning.

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