I conceptualize, capture, and create promotional material for Western's housing, hospitality, and retail services through videography, photography, and social media management.

I began creating graphics and video content for Upcoming Media's social media accounts with my own research and personal analysis of tech-related news. I then transitioned to client communication, project research, and opportunity prospecting. I also ideated various product concepts for the Creative Director including a Snapchat filter idea that a large corporation decided to move forward with. Worked alongside our head developer as the lead designer to create UI mockups for a web app launching later this year. I am currently spearheading early-stage communications with a possible client for a potential project to be announced in the fall of 2024.

Photo editing in Photoshop, videography / B-roll for Instagram Reels, Social Media Management, copywriting short explainer video scripts for HVAC companies, video content editing for mobile.

W5 is the Western student entrepreneurial community. I strategize campaigns to promote our events, resources, financial sponsorships and network to aid entrepreneurs in starting their own company.

I manage the social media marketing ( Houzz + Instagram ), Design & implement custom branding elements, photography/video of finished landscaping projects, E-mail marketing with B2B property management directories for commercial retaining walls.

As a Website Designer and Co-Project Manager of a new website development project for the Wizard Foundation, I was able to work on my team building and planning. We worked for multiple months iterating through the product cycle. Some of my responsibilities included identifying necessary modifications and objectives we wanted the site to reach. I also created prototypes, and digital mockups, while formulating conclusions with my team throughout the process of turning my vision into a functional website.

As a Day Camp Counsellor my tasks consisted of leading, organizing, and planning, activities, games, presentations, snacks, and providing entertainment to the kids for multiple weeks. I attended fundraisers and promotional events for the camp, like Bake Sale and Newmarket Street Fair.