We CAST models, talent and real people for global advertising, specialising in creative casting, digital campaigns, e-commerce, social media, editorial, catwalk, music videos and the Metaverse.Sourcing fresh new talent to match our clients’ aspirations and enhance thebrand image of our international clientele.

Casting e-commerce and creative content.

I identify individuals who have the potential to excel in the global fashion industry. I support their talent by offering essential guidance and knowledge on how to become successful models, assisting them in building thriving careers.

Creative Casting. Working in the creative team I provide a unique and tailored service in casting internally and to customers externally. Going beyond the ordinary to find talent and create iconic moments that set ASOS apart from the competition.This involves working closing with Creative, Fashion, ASOS Creates, Social, PR, Cultural Marketing, ASOS magazine, ASOS Studios and external creatives from all sectors to understand their requirements and suggesting ideal talent for each role. As well as arranging and conducting live castings and continually scouting for new talent.Once the talent is cast, the Creative Casting negotiates fees, usages and contracts for the talent, and acts as a liaison between ASOS, the director, the talent and their agents.

Assist casting director to Marilena Borgna at L’Uomo Vogue, working on shows such asAquascutum and Alberta Ferretti in London and Milan respectively.