Simon Lilley

Simon Lilley Email and Phone Number

Retail & Licensing Director, NUFC, ex Formula E, Arsenal, London 2012, UEFA, adidas @ Newcastle United Football Club
Simon Lilley's Location
London, England, United Kingdom, United Kingdom
Simon Lilley's Contact Details

Simon Lilley personal email

n/a

Simon Lilley phone numbers

About Simon Lilley

An experienced Retail and Licensing Director, with a strong track record of growing revenues and profitability for globally leading sports rights holders and brands including NUFC, Formula E, Arsenal FC, London 2012, UEFA and adidas. An excellent background in brand licensing, retail, ecommerce, commercial partnerships, marketing, strategy, product development and buying. An experienced leader of high performing teams.

Simon Lilley's Current Company Details
Newcastle United Football Club

Newcastle United Football Club

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Retail & Licensing Director, NUFC, ex Formula E, Arsenal, London 2012, UEFA, adidas
Simon Lilley Work Experience Details
  • Newcastle United Football Club
    Retail And Licensing Director (Interim)
    Newcastle United Football Club Sep 2023 - Present
    Newcastle Upon Tyne, Gb
    Building the new retail and licensing team, covering stores, ecommerce, buying and licensing. Creating a great fan retail and product experience for fans
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  • Formula E
    Retail And Licensing Director
    Formula E Jan 2021 - May 2023
    London, Gb
    Formula E is the cutting edge electric car racing series. I'm responsible for the retail and licensing business including Formula E product ranges, ecommerce, at track retail in 11 countries globally, the Formula E licensing program including working with teams such as Porsche and Mclaren and the business to business programme.
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  • Arsenal F.C
    Retail Director
    Arsenal F.C Nov 2012 - Oct 2020
    London, Gb
    Full P&L responsibility for Arsenal Retail a £30m+ business, managing the global ecommerce, stores, brand licensing, product buying and stadium tours teams. I was responsible for high levels of revenue (+70%) and profitability growth (+120%). Licensing revenues grew substantially utilising innovative partnerships, driving digital licensing revenues, entering retail licensing agreements, maximising stadium retail opportunities and signing licensees on a global basis.I trebled Arsenal ecommerce sales to £16m via successfully relaunching a new site. A sophisticated product launch calendar driven by digital, social and paid online marketing and highly targeted CRM launches increased brand engagement and sales.Arsenal partnered with first Puma then adidas delivering a innovative products ranges, sophisticated marketing campaigns, flagship store redesigns and global kit launches.
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  • London 2012
    Head Of Retail And Licensing
    London 2012 May 2008 - Nov 2012
    Generated £1bn in sales of London 2012 merchandise via appointing and managing 60 best in class licensees. Launched a £100m+ multi channel retail brand including online, concessions, travel stores and venue retail superstores. Managed a large team, cost centre and marketing budget
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  • Uefa
    Senior Manager: Licensing And Retail
    Uefa Oct 2003 - Apr 2008
    Nyon, Ch
    Created a multi channel retail brand including concessions across 1250 stores. Launched online, department store, travel and venue retail formats. Work with adidas on sponsorship, product and retail opportunities. Appointed Warner Bros as worldwide licensing agent for UEFA leading to increased revenues via 50 licensees.
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Simon Lilley Skills

Sponsorship Marketing Sports Marketing Retail Management Event Management Marketing Strategy Business Development Licensing Leadership Sports Strategy Sports Management E Commerce Sponsorship Sales Football Event Planning Brand Management Digital Marketing New Business Development Contract Negotiation Brand Licensing Entertainment Sponsorship Activation Sports Law Major Events Sports Industry Digital Media Venue Management Ecommerce Retail Category Management Brand Extension General Management Tourism Marketing Communications Brand Development Sales

Simon Lilley Education Details

  • The Manchester Metropolitan University
    The Manchester Metropolitan University
    Business Studies
  • The Manchester Metropolitan University
    The Manchester Metropolitan University
    Marketing

Frequently Asked Questions about Simon Lilley

What company does Simon Lilley work for?

Simon Lilley works for Newcastle United Football Club

What is Simon Lilley's role at the current company?

Simon Lilley's current role is Retail & Licensing Director, NUFC, ex Formula E, Arsenal, London 2012, UEFA, adidas.

What is Simon Lilley's email address?

Simon Lilley's email address is si****@****012.com

What is Simon Lilley's direct phone number?

Simon Lilley's direct phone number is +44-2079-9*****

What schools did Simon Lilley attend?

Simon Lilley attended The Manchester Metropolitan University, The Manchester Metropolitan University.

What skills is Simon Lilley known for?

Simon Lilley has skills like Sponsorship, Marketing, Sports Marketing, Retail, Management, Event Management, Marketing Strategy, Business Development, Licensing, Leadership, Sports, Strategy.

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