Simon Lu

Simon Lu Email and Phone Number

Programmatic practice Lead, Client Engagement Director @ GroupM
new york, united states
Simon Lu's Location
Taipei City, Taipei City, Taiwan, Taiwan, Province of China
About Simon Lu

Programmatic Associate Director, skilled in Trading Operations, Programmatic Buying, Data Analytics, and Digital Marketing. Strong marketing strategic/programmatic digital media buying professional with a Bachelor's degree focused in International Business from National Taiwan University.

Simon Lu's Current Company Details
GroupM

Groupm

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Programmatic practice Lead, Client Engagement Director
new york, united states
Website:
groupmadventures.com
Employees:
6978
Simon Lu Work Experience Details
  • Groupm
    Director
    Groupm May 2024 - Present
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  • Groupm
    Associate Director
    Groupm Jul 2020 - Jun 2024
    台灣 Taipei City 台北
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  • Xaxis
    Senior Trading Consultant
    Xaxis Jul 2019 - Jun 2020
    Singapore
    - In charge of DV360 updates and testing for the region. Conducted several calls to introduce new/beta features for 15 markets and collect feedbacks and beta volunteers.- Accountable for brand safety, ad fraud and viewability related activities. Accountable for the brand safety project in Oct 2019 and Covid-19 regional reaction plan for APAC in 2020.- Serve as the regional trading consultant (market buddy) for Taiwan, Thailand & Pakistan in 2019, and Vietnam & Taiwan for 2020… Show more - In charge of DV360 updates and testing for the region. Conducted several calls to introduce new/beta features for 15 markets and collect feedbacks and beta volunteers.- Accountable for brand safety, ad fraud and viewability related activities. Accountable for the brand safety project in Oct 2019 and Covid-19 regional reaction plan for APAC in 2020.- Serve as the regional trading consultant (market buddy) for Taiwan, Thailand & Pakistan in 2019, and Vietnam & Taiwan for 2020, supporting trading related activities and help local market to adapt regional experiences and knowledges. Show less
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  • Xaxis
    Lead, Trading & Ops
    Xaxis Jul 2018 - Jul 2019
    - Lead a 6-people team in charge of trading and operations in Xaxis Taiwan.- Responsible for the margin and perform better than annual target by 10.6%.- Coordinate with regional relative teams for alignments and supports, and lead the test projects across region per local perspective
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  • Xaxis
    Trader & Analyst
    Xaxis Feb 2016 - Jun 2018
    Taipei City, Taiwan
    - Led the transformation of programmatic buying operation of more than 30 clients from Singapore to Taiwan- Control the margin of Xaxis products while delivering performance, lowered overall 1/3 of the cost on performance campaigns by looking into granular data
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  • Allproducts.Com
    Chief
    Allproducts.Com Apr 2015 - Dec 2015
    Taipei City, Taiwan
    - Led a four-person team to provide advertising consultant platform towards Aegis media group in Taiwan- Designed a series of materials and training to enhance the video and YouTube advertising skills of 6 teams (40 colleagues) and received a positive evaluation
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  • Allproducts.Com
    Digital Media Planner (Specialized In Google Advertising Products)
    Allproducts.Com Jul 2013 - Mar 2015
    Taipei City, Taiwan
    - Conducted effective strategies for clients by tools as Google Ads and Google Analytics- Served for more than 40 clients and received Google reseller up-selling awards in 2013 Q4 and 2014 Q3
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Simon Lu Education Details

Frequently Asked Questions about Simon Lu

What company does Simon Lu work for?

Simon Lu works for Groupm

What is Simon Lu's role at the current company?

Simon Lu's current role is Programmatic practice Lead, Client Engagement Director.

What schools did Simon Lu attend?

Simon Lu attended National Taiwan University.

Who are Simon Lu's colleagues?

Simon Lu's colleagues are Наталья Шевцова, Rakesh Kaloiya, Jimin Song, Jacob Zhou, Aneesh Kumar, Deepali Lakhan, Ángela Martínezp.

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