Simon L. Email & Phone Number

New York, Ny, Us

Specialized in SEO strategy & process development to support long-term business growth. SEO audit & competitor research. Algorithm update impact assessment. Content strategy, site architecture, technical performance, EAT strategy for YMYL verticals, and implementation roadmaps.SEO team structure design and talent recruitment. Best practice training, codification, and deployment. SEO production and QA process design.SEO metrics and reporting system development. Budgeting and forecasting support.

Greensboro, North Carolina, Us

Conducted website audit and developed new SEO strategy for Legal Templates, a leading online provider of attorney-reviewed legal templates for everyday consumers.Led the relaunch of digital PR, social media, and link acquisition campaigns to improve content quality and E-A-T signals for YMYL websites.Guided two new SEO content initiatives aiming to address competitor content gap and provide end-to-end search visibility coverage along customer decision cycle.Guided the development of new methodology to prioritize SEO work, based on impact, complexity, and dependency. Analyzed SEO landscape for two new SaaS products. Recommended content-keyword strategy for new product launch.

Topeka, Kansas, Us

Built the first SEO department for Policygenius, America's leading online insurance marketplace. Led two product vertical teams and one off-page team to compete in multiple insurance verticals (YMYL).Guided the development of enterprise SEO playbook that codified content, on-page, technical, UX, and off-page SEO best practices. Continued to enhance on-page and off-page SEO methodologies through patent research, custom metrics analysis, and process re-design. Led diagnostic analysis of multiple Google updates. Highlighted SEO gaps and provided strategic guidance to future SEO initiatives.Conducted comprehensive competitive analysis and strategy planning before the successful launch of local SEO initiatives for auto and homeowners insurance verticals. Two year growth of top-20 ranking keywords: Auto vertical +51%; Homeowners vertical +120%.

Responsible for global SEO at Namecheap, one of the best ICANN-accredited domain registrars and web hosting providers in the world, providing unparalleled levels of service, security and support to over 10 million domains.Built and managed a team of 11 SEO and content professionals in 7 time zones. Provided a full range of SEO services to internal business partners, including technical audit, content creation, on-page optimization, link acquisition, and much more.Collaborated with Technology, UX, Product, and Brand teams in multiple time zones and international locations. Supported seasonal and event-driven marketing campaigns from SEO perspective.Implemented content SEO strategy that supports Namecheap customers and new prospects along their purchase journey. Greatly expanded search engine visibility to reach new prospects in early stage of product research and consideration.Diagnosed and fixed numerous technical issues, from duplicate content, page load time, broken links, chained redirects, to render-blocking Javascript. Reduced crawl errors by 98% since 2016.Advised executives and product managers on a wide range of SEO topics, from new product launch, site migration, accessibility compliance, information architecture, technology choices, to international SEO.SEO results since 2016==========================================================Google first page keywords: +62%Monthly organic traffic value: +163%Monthly organic search sessions: +40%==========================================================

Yonkers, Ny, Us

Responsible for enterprise SEO strategy and operation management at Consumer Reports, the largest and most trusted independent product testing organization in the world.Built a highly professional in-house SEO team.Introduced search-centric content planning process. Deployed on-page SEO tool and supported editorial adoption, boosting on-page SEO compliance rate from 25% to 85%.Provided comprehensive SEO training to Content / Product / UX teams to promote SEO best practices throughout the organization.Partnered with Product, IT, and UX to optimize site architecture, improve page template, eliminate low quality pages, and reduce crawl errors.SEO results since 2014==========================================================#1-10 KWs: +71%; Organic search traffic: +41%; Organic traffic value: +69%Google first page ranking keywords: 304,000+Organic search visits: 10M+ per monthOrganic traffic value: $11M+ per month==========================================================

Lenexa, Kansas, Us

Responsible for SEO projects and initiatives that impact EducationDynamics at enterprise level.Analyzed search engine trends and emerging tactics. Gave strategic and tactical advice to production teams responsible for optimizing individual sites. Conducted best practice training to ensure in-house teams stay on the cutting edge of search engine optimization.• Provided strategic and hands-on SEO guidance to the company's new growth areas, including international education websites (YOY traffic growth: +50%) and B2B school solutions services.

Lenexa, Kansas, Us

SEO Operation============Responsible for the search engine visibility of several education marketing websites.Evaluated several flagship websites' strengths and weaknesses. Customized strategy and tactics for each site based on its unique situation.Orchestrated dynamic SEO operation that spans the full spectrum of SEO activities covering multiple sites, including keyword analysis, content structuring, on-page optimization, internal linking, technical audit, crawl error fix, link bait development, high quality link acquisition, link profile clean-up, and content promotion through social media.Minimized the impact of CMS migration on two flagship sites. Led extensive pre-migration planning and post-migration maintenance. Organization / Capability / Relationship Management========================================Started as a one-man band and rebuilt the in-house SEO team.Hired and managed a team of SEO professionals at all skill levels. Provided comprehensive training to entry-level employees to develop their skills. Supported team members' professional growth through job rotation and gradual delegation of responsibilities.Cultivated a team culture that values knowledge sharing and close collaboration.Built effective working relationships with Creative, Usability, and Technology team to carry out cross-functional projects that improves crawlability, usability, content relevancy, link-worthiness, and conversion rate.

New York, Ny, Us

SEO====Led the SEO team to attain first page results for clients in a broad spectrum of industry verticals, including men’s apparel, women’s footwear, manufacturing, B2B software, real estate, luxury travel, banking, finance, furniture, auto services, wedding services, e-commerce, and non-profits.Provided extensive SEO consulting advice to enterprise clients when they took on complex site migration and CMS upgrade projects.Retained key clients, esp. enterprise and multinational clients that demand complex SEO services, evidenced by their continued engagement and unsolicited client referrals.SEM====Redesigned SEM capability framework and sales presentation to win sophisticated clients.Built strong business cases to convince a key client to increase ad spend in Paid Search Channel. Demonstrated strong ROI, after customizing the campaign structure to maintain efficiency while gaining market share.Participated in the selection of SEM platform with advanced optimization capabilities.Recruited entry-level and experienced SEM professionals to support the SEM operation.Acted as SEM Director to oversee the campaign optimization and performance analysis of multiple campaigns of a key account.Collaborated with client-side consultants to support large-scale multivariate testing initiatives.Local Listing and Visibility Optimization=============================Leveraged in-house SEO expertise to enhance proprietary local visibility optimization process.Developed multiple process-supporting documents, from pre-engagement client questionnaire, business discovery process, search theme analysis procedure, operation checklists, to data population templates that support multiple search engines and data aggregators.Provided SEO advice to enhance local listing profile pages.Services Development================Responsible for building conversion optimization and digital strategy consulting services, in addition to local visibility optimization services.

New York, Ny, Us

Launched the SEO Department and built it into a key revenue engine.Developed a full suite of SEO service offerings and methodologies, including client discovery, keyword research, site diagnostics, competitive analysis, site-level obstacle removal, page-level optimization, content architecture design, offsite link acquisition, benchmarking, performance analysis, and re-optimization.Conducted insightful pre-engagement SEO audit and crafted compelling service proposals to win new clients. Designed pricing options to improve profitability and up-sell potential.Developed custom SEO strategy and roadmap for each client based on specific pain points.Aligned project timeline with resource availability and client priorities. Managed the SEO team on a daily basis and allocated resources dynamically to meet demanding production and deliverable deadlines.Recruited, trained, and developed all levels of young SEO professionals for the company, from interns, analysts, specialists, to SEO strategists.Exemplified high level of professionalism and motivated the SEO team to produce high quality work and professional-grade client deliverables.

New York, Ny, Us

Managed $20M Search Engine Marketing (SEM) campaign for a portfolio of 30+ products. Oversaw PPC campaign execution and optimization through keyword development, bid optimization, copy and landing page testing, user experience improvement, trademark protection, performance analysis, and ongoing reporting.Developed Search Engine Optimization strategy for 20+ products. Managed end-to-end implementation of SEO project, including keyword research, content strategy, site build, site optimization, link acquisition, performance analysis, benchmarking, reporting and re-optimization.Managed 6 external agencies and tool vendors to support SEM and SEO initiatives. Responsible for project scoping, RFP, contract negotiation, and project management.Collaborated with other online/offline acquisition channels and managed relationship with internal partners, including finance, risk management, compliance, and international subsidiaries in 50+ markets.

New York, Ny, Us

Analyzed pricing practices for consumer cards. Modeled customer behavior and risk-adjusted profitability. Proposed optimal pricing strategies with an estimated rollout benefit of $20M.Analyzed profitability of online channels, including SEM and affiliate programs. Collaborated with Bain to identify premium partners and improve acquisition of high value customers.