Media Planning: Develop strategic media plans based on client goals, target audience insights, and budget considerations.Negotiation: Negotiate advertising rates and placements with media vendors, ensuring cost-effectiveness and value.Campaign Management: Oversee the implementation of media campaigns, ensuring timely execution and adherence to budget constraints.Performance Analysis: Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for optimization.Reporting: Prepare detailed reports for clients, showcasing campaign performance, ROI, and future strategy recommendations.Market Research: Stay updated on industry trends, emerging media platforms, and competitor strategies to inform planning and buying decisions.Collaboration: Work closely with cross-functional teams, including creative, analytics, and account management, to ensure cohesive campaign execution.

A leader in creative campaigns from ideation to final edit. Managed projects to a high conversion rate across all major platforms. Produce and direct ads, promos, testimonial videos, documentaries, short films and engaging stories for both brands and personal projects. Creative director for unique content for digital and traditional media, print and press.

Comfortably in charge of monitoring, guiding campaigns and managing the day-to-day marketing operations for some of the regions most dynamic clients. Clients include Red Stripe, Dragon Stout and Moneymasters. With my leadership skills and creative prowess, I am able to add value with technical expertise and to formulate mind blowing campaigns.

Develop business plans that covers sales, revenue and expense controls. Setting, executing and tracking sales goals, and reporting results. Manage sales team members and the sales process. Nurture leads and brainstorm campaigns.

Educate the sales partners on our product offerings. Manage the execution of advertising through interface/coordination with technical teams and the sales partners. Ensure service delivery and sales target achievement with respect to SME and B2B customers. Building and tracking the pipeline of potential TV ad sales. Develop long-term relationships with major clients as well as the Jamaica Advertising Agency Association.

Responsible for the retention team with aim of keeping customers satisfied. Lead the Collections analyst team with aim to negotiate payment arrangements, analyse fraudulent accounts. Lead the liaison with trade line companies. Manage high risk clients and negotiated terms based on individual needs. Develop data analyst of all account under dispute.

Provided world class customer service. Tour guide for patrons both local and overseas. Lead fun activities.

• Camera operator • VTR controller• Teleprompter operator• Master controller and audio master switcher• Non-linear/linear editor

Educate on the fundamentals of non linear video editing, production studio lighting and directing.