Simon Mayes Email & Phone Number

Southampton, England, Gb

Winchester

Recruited in this start-up role to create and implement a strategic cross-sector partnerships programme. Now fully in place, this programme delivers weekly enrichment activity that benefits over 700 primary school pupils, involving over 200 St Swithun’s pupils and staff delivering 250 hours of enrichment activity each year. The school’s community service programme has also grown significantly and I have introduced a speakers and events programme to engage the wider community. By developing partnerships with social mobility organisations, access to the school through our transformational bursary awards has significantly broadened.With partnership activity reduced during the pandemic, I managed all COVID-19 operations and protocol for the school, ensuring that we provided a safe environment for our pupils and staff in line with Government guidelines with minimal impact on our educational provision.

Arusha, Tanzania

Conducted a marketing and admissions audit for Kennedy House International School. Collaborated closely with the senior management team to develop a comprehensive 12-month marketing and admissions strategy focused on increasing pupil numbers. Implemented immediate priorities, including developing an efficient admissions process, enhancing online and digital communications, introducing a consistent approach to branding, and delivering an improved events programme. This post was part family ‘sabbatical’ in Tanzania.

Winchester, Hampshire, Uk

Overall responsibility for the marketing, alumni relations and fundraising department at St Swithun's School, Winchester which incorporates:Planning and implementation of a marketing, communications and admissions strategy to increase stakeholder advocacy and pupil recruitment.The ongoing development and implementation of an alumni relations programme to significantly enhance the affinity of St Swithun's alumni with their former school.The delivery of a fundraising strategy to deliver revenue for bursaries, scholarships and capital projects.

In developing Harrow’s communications and fundraising strategy to raise £50m in 20 years, introduced and project managed the Trust’s communications, events, direct mail and telephone campaigns, a legacy campaign and major gift approaches to raise in excess of £2m p.a.Developed a segmented and targeted approach to Harrow’s alumni relations programme.

Recruited as Marketing and Development Director to plan and implement a marketing and communications strategy to increase pupil numbers in the school and an alumni relations strategy to increase affinity to the school in preparation for fundraising.Key areas of responsibility included departmental budget, market research, developing brand identity and ensuring brand consistency across all media, managing all school promotional events & exhibitions, PR and advertising, production of all promotional literature and website development. Reviewed the school’s alumni relations programme and implemented an enhanced communications strategy to re-engage former pupils with the school.Delivered extra revenue through increased commercial lettings activity.

London, United Kingdom

Co-owned by the Anschutz Corporation and SMG, the London Arena was a 15,000 seat indoor sport, music and conference venue.Responsible for generating sponsorship revenue from naming and product rights and corporate hospitality.

London, United Kingdom

BBP Leisure Ltd was a specialist in providing extreme sports experiences, corporate entertainment and product launches. P&L responsibility for the company’s activity with responsibility for day-to-day management of operations, events and marketing departmentsDeveloped marketing strategies and directed all promotional campaigns Project management for major FMCG clients.