The three pillars of my approach to marketing and partnerships are: 1) always put the customer at the heart 2) use data insights to drive strategies and 3) bring to life creative concepts to achieve exceptional commercial results.My 20+ years in senior leadership and strategy in the Arts & Entertainment industry have been focussed on innovation, transformation and leveraging market insights to develop creative strategies that are fit for purpose and build brand equity, customer acquisition and sustainable commercial growth. I love leading and mentoring diverse high-performing teams to implement plans that drive KPI’s and ROI.With an established reputation for driving revenue growth and a wealth of international industry experience, I use my mix of creative and commercial acumen to yield robust outcomes. My results across brand strategy, partnership development, cultural placemaking, digital marketing, communications, start-ups, e-commerce, ticketing, and audience development are strong and consistent.I have been lucky to work in both client and agency roles, in both the UK and Australia, which provides unique perspectives to planning and partnering. As a creative forward thinker, I have a demonstrated track record for devising data-driven campaigns for some of the most recognised brands such as Lloyd Webber (LW) Theatres (including the iconic London Palladium and Theatre Royal Drury Lane), the V&A Museum, the Edinburgh Fringe Festival and currently Opera Australia. I’ve further leveraged my industry knowledge to successfully secure and activate partnerships with high-profile brands such as British Airways, Virgin Atlantic, MasterCard, Amex, O2, Sky and The Times to increase revenues.I work to create and promote extraordinary experiences that bring magic to the moment, widen arts participation, and build legacy for future generations to enjoy – and I love what I do!If you have an interest in Arts & Entertainment Marketing, Landmark Attraction Marketing, Visitor and Audience Development or Live Entertainment Marketing, let’s connect.
Listed skills include Digital Marketing, Direct Marketing, Online Advertising, Marketing Communications, and 46 others.