Assistant Sales Manager for the entire Casio product profile taking care of Ethiopia, Kenya, Tanzania, Rwanda, Burundi, Uganda and Mauritius

In charge of channel Account for the Eastern Africa region:-Uganda, Tanzania,Ethiopia and Rwanda.

-Overall role is to grow and manage the Commercial Operations and ensure that the full range products are promoted to ensure budgets are achieved in East Africa.-Manage P&L responsibility for Kitchen Appliances in the Region,, focusing on sustainable positive growth in the sales.-Manage the month-over-month promotions and discounts for assigned products.-Overall Growth in Market Share for the entire Beko Product profile within the East Africa region.-Develop competitive Distribution structures and appoint distributors by market in East Africa (GTM), through establishing and Developing B2B sustainability channels.-Together with the Product Distributors, Develop 4Ps for better Price positioning, Create brand awareness, and increase market share/penetration.- Formulate and implement GTM (Go-To-Market), ensure adherence to the “Close to the customer” concept and well-structured GTM policy.-Develop new business product portfolio in the existing and new develop new channels.-Coordinating all departments in achieving positive and sustainable growth in the region.-Conducting competitive product positioning and differentiation based on market research, current trends and available business opportunities. -Account management of the Distributors (sell in, sell through and sell out) to achieve country volume and value targets.-Identify potential successors for all key positions within the department to ensure effective succession planning.-Provide direction, guidance and assistance to ensure managers are effective.-Monitor actual performance versus budget and take corrective action if necessary.-Negotiate pricing to be competitive within policy mandate.-Develop & implement effective sales plans and goals to achieve budgets. -Conducting competitive product positioning and differentiation based on market research, current trends and available business opportunities.

Product manager for beko global incharge of 3 Eastern Africa countries(Kenya,uganda and Tanzania) managing Home appliances(free standing cooking oven,MWO,Oven,gas hoobs,Hoods) both built-in and free standing and Air conditioning product portfolio. In charge of Sales both Sell-in, sell through and retail sales.

Assistant Product manager for home entertainment division(TV and audio) managing 16 africa markets ( Kenya,Uganda,Tanzania,Ethiopia,Somalia,S.Sudan,Sudan,Zambia,Rwanda,Seychelles,Re-union, Mauritius Djibouti, Eritrea and mayotte)in charge of Sell in, and monitoring sell out.Checking on the product cycle and competitively monitoring the PRM(Product Road Map) and NPI(New Product Introduction) within the assigned region. Also formulating the GTM policies

In charge of Mobile division retail sales and Merchandising in Safaricom outlets and other modern outlets in Kenya market. Also as KAM for the other 16 markets in eastern africa region incl6udib formulating the GTM policies,monitoring EOL and product life cycle

As a Key account manager in Mobile division,I was incharge of Eastern africa region managing 16 countries specialising in product development, SKU performance, market analysis and business strategy with optimizing market share, ROI and profitability. Specializing on PRM(Product Road Map), Marketing budget and managing mobile product life cycle

Training on Best marketing practices, RTM(GTM), NPI, PRM, 4Ps+2P. POP/POSM, Merchandising, In-store Management, Brand Image Management and Product ownership.