I´m passionate about the sports industry and lifestyle brands, I thrive on the dynamic nature of these industries and find joy in creating connections between brands and consumers. My educational journey includes a Master's degree in International Business specialising in Strategic Marketing from Maastricht University School of Business and Economics. I have pursued extracurricular courses to broaden my knowledge in the field. Additionally, I hold a Bachelor's degree in Sport Management and Communication, with a major in Communication and Finance, from German Sport University Cologne.