Art Director
CurrentDuring my tenure at Hello, it has been Adfocus Awards top digital agency for three years running. My role as senior designer has been the design and iteration of concept work and content creation for their esteemed client base as well as, in particular, bridging the gap between the motion and design departments, art direction as well as overseeing and guidance of the more junior members of the creative team. With a no job too big or too small attitude, my touch points go from the iteration of a simple pin post to the conception of and roll out of multi-platform through-the-line campaigns. I work closely with the motion team ensuring cohesive storyboarding, design, flow and timing of the concept as well as quality control and art direction of both 2D and 3D assets. Additionally, one of my major responsibilities is the overseeing and skill sharing of more junior members of the team and making sure the high standard that Hello is known for is maintained and pushed. It is impossible to wear only one hat in such a small boutique agency so very often my touch points range from action and consultation across the whole studio.