Simon Parent Email & Phone Number

Montreal, QC, CA

Montreal, Quebec, Canada

- Designed comprehensive course material focused on implementing public relations and advertising plans, including a detailed syllabus, course packs, interactive workshops, assessments, and exams.- Organized and facilitated workshops, inviting industry experts and professionals to share their insights and experiences.- Offered continuous pedagogical.

Montreal, Quebec, Canada

- Developed and implemented comprehensive marketing and communications strategies for the New Look brand across Canada, tailored to exceed revenue projections in a dynamic and competitive retail environment, with a focus on the unique characteristics of each province.- Created robust and market-specific ecosystems. A network versus market TV approach.

Montreal, Quebec, Canada

- Developed and implemented comprehensive annual communications plans for all campaigns related to wireline, wireless, content, service and the 5G network, to achieve commercial and communications objectives in a highly competitive and responsive market.- Optimized budgets to self-finance three additional large-scale annual campaigns: 1. Service: Achieved.

Montreal, Quebec, Canada

- Collaborated with media agency Touché! to implement a responsible digital media purchasing strategy with local content creators and publishers, resulting in increases of 6.5% in transactions, 6% in ridership, and 5.5% in total revenue. Among the 1st signatories of the “Média d’ici” movement (A2C).- Drove the digital shift by continuously optimizing.

Montreal, Quebec, Canada

- Led the strategic development and execution of Vidéotron’s yearly communications strategy for wireline and wireless products, geared towards consumer and business segments.- Orchestrated cross-platform advertising campaigns that leverage the full spectrum of traditional and digital media, sponsorships, content marketing, POP, and more.- Synchronized.

Montreal, Quebec, Canada

- Developed and deployed fully integrated communication plans for all new interactive and mobile products (web series, apps, games, etc.).- Guided, directed, and approved all communication tools and media plans within the strategy.- Managed all human, financial, and technical resources to achieve goals.

Montreal, Quebec, Canada

- Strategically tailored and cultivated the brand for both consumer and business segments in Québec, aligning with national brand, marketing, and product initiatives.- Effectively managed and optimized multi-million-dollar media buying and advertising production budgets.- Orchestrated comprehensive advertising, promotional, sponsorships (such as Rogers.

Montreal, Quebec, Canada

Montreal, Quebec, Canada

Expertly strategized and executed internal, external, and financial communications while overseeing all sponsorships.Led the development and execution of the annual report in French and English for two consecutive years, from initial partner briefs to final printing, maintaining seamless communication with all stakeholders daily.

Montreal, Quebec, Canada

- Assessed advertising needs and provided brand image suggestions for clients such as Standard Life, Gaz Métro, Sodisco-Howden, and Huis-Clos.- Crafted concise briefs and facilitated communication between creative and media teams, fostering strong client relationships.

Montreal, Quebec, Canada

- Crafted compelling and impactful press releases, speeches, donations-sponsorship policies, and corporate publications tailored to diverse clients' unique needs and objectives.

Masters, Communications

Bachelor Of Business Administration (B.B.A.), Marketing