Simon Parent Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

- Designed comprehensive course material focused on implementing public relations and advertising plans, including a detailed syllabus, course packs, interactive workshops, assessments, and exams.- Organized and facilitated workshops, inviting industry experts and professionals to share their insights and experiences.- Offered continuous pedagogical support to students, ensuring they have the guidance and resources needed to succeed.- Evaluated and provided constructive feedback on… Show more - Designed comprehensive course material focused on implementing public relations and advertising plans, including a detailed syllabus, course packs, interactive workshops, assessments, and exams.- Organized and facilitated workshops, inviting industry experts and professionals to share their insights and experiences.- Offered continuous pedagogical support to students, ensuring they have the guidance and resources needed to succeed.- Evaluated and provided constructive feedback on assignments and exams to help students improve and excel. Show less

Montreal, Quebec, Canada

- Developed and implemented comprehensive marketing and communications strategies for the New Look brand across Canada, tailored to exceed revenue projections in a dynamic and competitive retail environment, with a focus on the unique characteristics of each province.- Created robust and market-specific ecosystems. A network versus market TV approach secured superior inventory, enhancing reach and frequency. By continuously re-prioritizing markets based on revenue potential (e.g., medical… Show more - Developed and implemented comprehensive marketing and communications strategies for the New Look brand across Canada, tailored to exceed revenue projections in a dynamic and competitive retail environment, with a focus on the unique characteristics of each province.- Created robust and market-specific ecosystems. A network versus market TV approach secured superior inventory, enhancing reach and frequency. By continuously re-prioritizing markets based on revenue potential (e.g., medical appointments with optometrists), we deployed aggressive programmatic strategies to capitalize on short-term business opportunities. Additionally, we optimized SEM bidding strategies to align with these high-potential markets and peak query times.- Collaborated with key industry players and mobilized teams to drive growth and digital transformation initiatives, including e-commerce enhancements, Shopify migration, and SEO optimization.- Fostered and inspired the creation of award-winning advertising campaigns, achieving recognition in the IDÉA 2024 Competition with Infinite Glasses Silver (unique piece) and Bronze (campaign), as well as Un peu plus haut Silver (unique piece). Show less

Montreal, Quebec, Canada

- Developed and implemented comprehensive annual communications plans for all campaigns related to wireline, wireless, content, service and the 5G network, to achieve commercial and communications objectives in a highly competitive and responsive market.- Optimized budgets to self-finance three additional large-scale annual campaigns: 1. Service: Achieved a +27% increase in brand linkage and a +19% improvement in message comprehension compared to Vidéotron standards; 2. 5G Network: Garnered… Show more - Developed and implemented comprehensive annual communications plans for all campaigns related to wireline, wireless, content, service and the 5G network, to achieve commercial and communications objectives in a highly competitive and responsive market.- Optimized budgets to self-finance three additional large-scale annual campaigns: 1. Service: Achieved a +27% increase in brand linkage and a +19% improvement in message comprehension compared to Vidéotron standards; 2. 5G Network: Garnered a 79% positive appreciation rate and a +18% increase in positive opinion towards Vidéotron, over-indexing among tech-savvy segments; 3. Let's Stay Connected: - Launched the first industry campaign highlighting Vidéotron's commitment as an essential service during COVID-19, earning 4th place among companies perceived as responsible and authentic during the crisis in Québec.- Significantly contributed to the internalization of the creative agency within Québécor: Identified, quantified, and allocated necessary human resources and expertise. Planned and executed the transition from Sid Lee to Qolab while maintaining overall volume, transferring knowledge, and generating substantial savings in fees (-18% on blended hourly rate) and production costs (-50% on social charges rate).- Defined and refined the brand's DNA (purpose, beliefs, tone, traits, etc.) and fostered internal advocacy post-restructuring into a matrix management structure, resulting in three IDÉA Awards the following year.- Encouraged and mobilized the team to adopt an agile approach during the pandemic, fostering a constructive team culture with 100% of employees stating "I like and appreciate my work" (EPSI comparator: 83%) and 90% feeling "I am part of a team" (EPSI comparator: 82%).- Coached and mentored an internal team of twenty employees across various functions, including sponsorships, social media, brand management, media planning, advertising, and production. Show less

Montreal, Quebec, Canada

- Collaborated with media agency Touché! to implement a responsible digital media purchasing strategy with local content creators and publishers, resulting in increases of 6.5% in transactions, 6% in ridership, and 5.5% in total revenue. Among the 1st signatories of the “Média d’ici” movement (A2C).- Drove the digital shift by continuously optimizing campaigns and offers based on evolving sales results, focusing on aggressive customer acquisition, efficient conversion of qualified… Show more - Collaborated with media agency Touché! to implement a responsible digital media purchasing strategy with local content creators and publishers, resulting in increases of 6.5% in transactions, 6% in ridership, and 5.5% in total revenue. Among the 1st signatories of the “Média d’ici” movement (A2C).- Drove the digital shift by continuously optimizing campaigns and offers based on evolving sales results, focusing on aggressive customer acquisition, efficient conversion of qualified consumers, and retention through retargeting across paid media, transactional site, and loyalty program. First advertiser at Touché! to embrace Dynamic Creative Optimization.- Redefined the brand’s identity and created a new advertising platform recognized as the 2nd most awarded campaign worldwide in 2018 in the Travel, Technology, Data, and Digital category by WARC, and the top North American campaign by WARC.- Led the successful “Data vs Car” campaign, resulting in increases of 12% in train ridership, 14% in revenue, and 14% in conversion rate. Earned international recognition at prestigious events such as CANNES LION, CRISTAL MEDIA & ADVERTISING SUMMIT, FESTIVAL OF GLOBAL MEDIA, and MEDIA INNOVATION AWARDS.- Contributed to the integrated marketing and communications plan for various products, segments, and routes, notably driving VIA Rail's ridership growth for 15 consecutive quarters and its revenue growth for 20 on the Corridor between Windsor and Québec. Leveraged price elasticity for specific audiences at strategic times and routes.- Engaged in the selection process for the media agency and onboard food catering services in partnership with the Procurement team.- Played a key role in influencing the design of the new train fleet, both interior and exterior.- Established the framework for an econometrics study (Media Mix Modelling) to optimize ROI and drive future strategic decision-making. Show less

Montreal, Quebec, Canada

- Led the strategic development and execution of Vidéotron’s yearly communications strategy for wireline and wireless products, geared towards consumer and business segments.- Orchestrated cross-platform advertising campaigns that leverage the full spectrum of traditional and digital media, sponsorships, content marketing, POP, and more.- Synchronized human, financial, and technical resources to achieve corporate objectives and drive results.

Montreal, Quebec, Canada

- Developed and deployed fully integrated communication plans for all new interactive and mobile products (web series, apps, games, etc.).- Guided, directed, and approved all communication tools and media plans within the strategy.- Managed all human, financial, and technical resources to achieve goals.

Montreal, Quebec, Canada

- Strategically tailored and cultivated the brand for both consumer and business segments in Québec, aligning with national brand, marketing, and product initiatives.- Effectively managed and optimized multi-million-dollar media buying and advertising production budgets.- Orchestrated comprehensive advertising, promotional, sponsorships (such as Rogers Cup), donations, and public relations strategies specific to the Québec market.- Led the development of twelve integrated… Show more - Strategically tailored and cultivated the brand for both consumer and business segments in Québec, aligning with national brand, marketing, and product initiatives.- Effectively managed and optimized multi-million-dollar media buying and advertising production budgets.- Orchestrated comprehensive advertising, promotional, sponsorships (such as Rogers Cup), donations, and public relations strategies specific to the Québec market.- Led the development of twelve integrated advertising campaigns annually, encompassing various mediums including TV, web, print, OOH, social media, point-of-sale materials, direct mail, and radio.- Provided guidance and mentorship to a dedicated in-house team of over ten individuals to ensure the successful execution of marketing initiatives. Show less

Montreal, Quebec, Canada

Montreal, Quebec, Canada

Expertly strategized and executed internal, external, and financial communications while overseeing all sponsorships.Led the development and execution of the annual report in French and English for two consecutive years, from initial partner briefs to final printing, maintaining seamless communication with all stakeholders daily.

Montreal, Quebec, Canada

- Assessed advertising needs and provided brand image suggestions for clients such as Standard Life, Gaz Métro, Sodisco-Howden, and Huis-Clos.- Crafted concise briefs and facilitated communication between creative and media teams, fostering strong client relationships.

Montreal, Quebec, Canada

- Crafted compelling and impactful press releases, speeches, donations-sponsorship policies, and corporate publications tailored to diverse clients' unique needs and objectives.

Masters, Communications

Bachelor Of Business Administration (B.B.A.), Marketing