Simon Parsons Email & Phone Number

London, England, United Kingdom

Windsor

I have 15+ years experience of designing and executing powerfully creative brand stories. I lead a Creative team, covering creative story telling, through to brand design, identity and engagement. My experience covers FMCG, Fashion, Retail. I help to turn strategy into visual, living breathing stories that are compelling and inspirational.

Marylebone HIGH Street / Notting HILL

SOFT & GENTLE In 2013 Godrej purchased Soft & Gentle from Colgate Palmolive. It was a long-standing but tired brand, suffering from a lack of clear brand positioning and strategic support. Godrej commissioned Ergo-id (headed up by Stuart Mckay) & Parsonsknows to help them revitalise and re-position it in the hearts - and shopping baskets - of a new.

London, United Kingdom

A Touch of Mojo - Branding and Packaging ConsultancyTangible - Consumer Research CompanyBrand Potential - Brand Consultancy/Creative insight & strategyYour Future - Brand Consultancy The Collaborators- Brand Consultancy Private Clients

• CLIENT EXAMPLES - Hugo boss, Apartment C, Elior, News international, Network Rail, Tesco, M&S, Damsel in a dress.KEY ACHIEVEMENTS
• Damsel in a dress - We created a womenswear brand that was so well received it hit its two month target in John Lewis in two weeks.
• Apartment C - We worked on the visual positioning of this exciting new concept that was Voted in ‘Timeout’ as a top 20 best boutiques to visit in London. Stella magazine votes it as one of London's hotspot address and.
• News International - We created a food emporium at the Sir Thomas Moore building the newly appointed head quarters. It receives the nod of approval from James and Rupert Murdoch
• Hugo Boss - We created an Interactive shopping experience that creates a uplift in sales of 15%

CLIENT EXAMPLES - Toyota, O2, Applause store, AlexonKEY ACHIEVEMENTS - Brand guardians across the Alexon womenswear portfolio, responsible for brand positioning, brand redesign, flagship store design, lookbooks, and creative direction of photoshoots.

CLIENT EXAMPLES - Constellation Europe, General Mills Europe, RHM Frozen Foods, Pepsico International, Unilever, Lever Faberge Worldwide, Nestlé Purina KEY ACHIEVEMENTS - Playing a key role in creating and running a fresh creative initiative 'Outlook'. All about gaining rich insight from the shifting world of consumer trends and fashions and in so doing be.

Ba Honours, Graphic Design

Education record