Simon Peng Email & Phone Number

Jinan, Shandong, China

In order to promote the development of the Chinese market and promote the Chinese market strategy of Peugeot Motorcycle, after-sales service, spare parts supplying and Storage Logistics are merged into the sales and operational marketing to achieve unified management.On new product launch, 2022 communication is guided by "Young", with the three concepts of "Never End in cities", "Salute to cities" and "Reign the city" as the starting point. All 2022 new products were released on schedule, and the market effect is remarkable: Django TT becomes another new pillar for Peugeot Motocycles in China; Django Hotcolor, Django Beijing version and Django TT limited edition have become progressive hot spots in the market. Both the new Metropolis and Django police version have entered the field of police procurement.In 2022, digital media communication finished the complete change from TEXT to short videos. More than 4,000 users at 15 stations participated in the three major activities of "Beautiful China Trip", "SF4 Lions Driving Training Camp" and "100% Service, Riding More Exciting", which became the market icon of Peugeot Motocycles. Strengthen the concept of "Made in France", realize brand cooperation with French brands, explore new cross-border and circle-breaking ways.

Jinan, Shandong, China

Focus on China city market optimization and the Peugeot Motocycles user community, success on launching and marketing of Speedfight4(SF4) 150cc, Django limited editions, Django LCT, SF4 Streetline and Django TT, planning and organizing 'Beautiful China Trip', 'Django Graffiti Contest', 'New Speedfight4 Touring challenge' and 'Peugeot Metropolis user appreciation party' in China. At present 'Beautiful China Trip' and 'SF4 Driving Training Camp' become culture label of Peugeot Motocycles in China motorcycle industry. Lead Peugeot Motorcycles China market toward internet plus: opening TMALL & JD online store the key milestone in the e-commerce of Peugeot Motocycles and operate in active. Open more than 10 digital Medias platform and operate actively, convert the operation model from text content to picture and video. Upgraded website according to New Brand Identification System to assimilate into Peugeot Motorcycle global ecosystem. Created 'Hot Color[好(hǎo)色]' and '漾Young' concept to lead Peugeot Motocycles marketing. Created Django green color, Speedfight4 Streetline version, Django darkening and crossover concept to drive market growing up. Created and got trademark registration of 'Hot Color' and '速朗'(Chinese name of Streetline) in China . Proposed network strategy of 'Multiple stores in one city' and 'One city one exclusive store', set up 180 standard image stores for Peugeot Motocycles in China by the end of 2021, covered 100% province of China mainland.Till end of 2021, Peugeot Motocycles China finished a integrated digital media matrix with 1 website, 2 online store and 10 social media channels, including Photo & Article and Video type, all of them operated by China marketing team without outsourcing.Drive Peugeot Motocycles China market continuous growth 200% every year from 2018 to 2020, and maintain the high running trend in 2021.

Jinan, Shandong, China

In the context of its globalization strategy, Peugeot Motocycles asked me to rebuild the department of China sales and operational marketing, including sales team, network development, communication, digital media, press, store image, exhibition, activity, promotion and product marketing plan. In this period, succeed in implementing of market standardization, network reconstruction, Django 120ANS launching, Django Summer launching and introduction of Peugeot Metropolis-the complete new model in China.Lead Peugeot Motocycles China market growth in 2018.----------------------------My responsibilities are,※ China Sales- Networks management 1, Regional managers sales (CBU, Spare parts and accessories) 2, Monthly sales forecast & production needs 3, Dealers support, such as marketing plan and activities 4, Dealer Targets & Results 5, Retail price & Sales Territories management 6, Dealers evaluation- Networks Development 1, Territories sales potential investigation 2, Dealers investigation & selection- Training 1, Sales & soft skills 2, Brand, History & Product※ Operational Marketing- Communication 1, Image store development 2, New product launching campaign 3, Advertising sales & aftersales 4, Digital – Website & Social media 5, Sales Promotion 6, Prints & Merchandisings- Events & PR 1, Exhibition 2, Off site events 3, Press & PR 4, 400 sales hot line 5, Fans club interaction 6, Industry medias, association and organization- Consumer 1, CRM 2, Consumer forecast- Ecommerce 1, Tmall flagship online store operation 2, Industry online store cooperation※ Product marketing support- Product Pricing Competition analysis- Product planning- Annual product range (models, configuration and colors)

Jinan, Binzhou, China

Riverstone Farm was invested by Proterra Investment Partners(US) and Pipestone(US), the predecessor of Proterra is Cargill Global Capital Markets(1984-2003) and Blackriver Asset Management (2004-2016).- Purchasing, Warehouse, Logistics; (Veterinary drug&Vaccine,Biological assets, Agricultural, Farm machinery)- Planting & Manure application - Cost management, Operation risk control;- Public relations, Corporate culture & external publicity;- Human Resources and Administration;- Part of Sales & Business Development.

Jinan, Shandong, China

- Global souring, Purchasing- Cost reduction, OTIF, Quality improvement- Project leader (Speedfight 3, ECOTEC)- Peugeot Motocycles China purchasing businessPublished purchasing articles for training, such as How convince your supplier reduce Cost-Method and technique, Economics in Motorcycle sales, switching new supplier and Renewals-how to manage your supplier, etc...

Jinan, Shandong, China

- Overseas sales team building, after service system establishment;- Overseas marketing and communications；- Exhibition & VIS, Store image；- Marketing data analyze, CRM；- Admin, salesman training & evaluation；- Company external publicity;- Relationship with government and motorcycle media；- Prepare to build China motorcycle chamber of commerce(CCCM);- Contributor of motorcycle media.

Jinan, Hefei, China

MARKETING,- Domestic marketing and communications；- Exhibition & Event, Store image& Shopping guide ；- Marketing data analyze; - Salesman training & Evaluation; - Sales policy (product launching, price, promotion and network);- Relationship with media, government;- Company external publicity;- Writer of some motorcycle medias.Anhui Sales Center,- Sales business of Anhui province;- After sales service & Transfer storage;- Network development;- Crack down on counterfeit goods, Market cleaning.

Jinan, Shandong, China

Technology Dpt. Deputy Mgr.- Process implementation (pressing, welding, painting, assembling);- Technological improvement;- Upgraded product development and industrialization;- Japan SUZUKI standard translation;- Worker training, training textbook compilation and updating.Quality Dpt. Deputy Mgr.- Motorcycle assembling line quality control;- Finished vehicles test, final quality certification;- QC activity.

Jinan, Shandong, China

- Technical improvement in workshop;- Tooling, equipment management;- QC activity;- Training teacher of Qingqi Group Worker School (part-time);- Writer of QINGQI PEOPLE Newspaper.

Bachelor, Mold Design And Manufacturing Major, Materials Science And Engineering College

Activities and Societies: Director of Publicity Department, the Student Union

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