Simon Petersen Email & Phone Number

Auckland, NZ

• Responsible for social customer experience, engagement, and advocacy across BNZ's social media channels (including Facebook, Twitter, Instagram, and WeChat).
• Actively monitoring and mitigating online reputational risk, and engaging with online communities to build brand advocacy.
• Working with stakeholders to drive BNZ’s WeChat content strategy.
• Teaching customer care team how to use the Salesforce Social Studio community management platform and how to respond to customers in a… Show more
• Teaching customer care team how to use the Salesforce Social Studio community management platform and how to respond to customers in a “social” way across Facebook and Twitter. Show less

• Supporting teams across The Warehouse, Warehouse Stationery, Noel Leeming and Torpedo7 to develop and embed social media strategy and best practice.
• Coaching and developing team members (including a direct report) to respond to customers in a “social” way across Facebook, Twitter, and Instagram.
• Using insights gained from social listening to identify emerging trends.
• Managing and mitigating risk and crisis on social media.

• Social media manager of the team's Facebook, Twitter, and Instagram accounts.
• Producing engaging content for Blues digital channels including web, social media, weekly e-newsletter, pre/post-match communications and match programme.
• Creating and implementing campaigns to drive membership growth and ticket sales.

• Online editor of six websites, responsible for content and Search Engine Optimisation (SEO).
• Additional responsibilities include digital marketing (five monthly email newsletters), social media marketing (Facebook, Twitter, Pinterest, and YouTube) and video editing.

• Editor of Menus.co.nz – solely responsible for the website’s content strategy and direction, as well as managing its presence on Twitter and Facebook.
• The role included writing news and features about food, restaurants, cafes and bars, as well as distributing a weekly email newsletter to more than 24,000 readers.

London, United Kingdom

• International reporter responsible for off-diary coverage of the global legal market for the Legal Week website and weekly magazine.
• Contact-driven journalism required constant networking with partners and senior management at some of the world’s largest law firms.

London, United Kingdom

• Full-time sub-editor responsible for editing all sections of the magazine, ensuring that it was of the highest quality and that it met its deadline.

London, United Kingdom

• Part of a short-term project team sub-editing copy and laying out newspaper pages.

Christchurch, New Zealand

• Role included reporting on news and sport, writing features and advertorials, sub-editing and photography for three weekly community newspapers.

Graduate Diploma In Journalism

Bachelor’S Degree, Mass Communication/Media Studies & Political Science