Simon Quernin Email & Phone Number

Mexique

Mexico City, Mexico

🔹 Canada, USA, Mexico, Central America, Colombia & Ecuador.🔸 Formulated pre-opening marketing plans for 15+ new properties across Mexico, Cuba, Panama, and the USA, spanning Luxe, LifeStyle, Midscale, and Economy brands.🔸 Led the execution and rollout of pre-opening marketing plans.🔸 Fostered key stakeholder relationships both pre and post-opening, conducted business performance reviews, and analyzed market share for franchises/managed hotels.🔸 Provided guidance on marketing plans for all properties.🔸 Coordinated professional photo/video shoots for diverse properties.🔸 Implemented and audited in-hotel brand standards and tools, incorporating new amenities, F&B offerings, music, and uniform updates.🔸 Spearheaded the design coordination of operational, sales, marketing, and corporate materials.🔸 Launched brand/performance campaigns in key markets across the Americas, including the US, Canada, Mexico, and Colombia.🔸 Rolled out partnerships with Spotify, Calm, and Pixar, and developed new local partnerships with Ascenda, Aeromexico, and Ocesa.🔸 Established local display and GDS campaigns for both B2C/B2B segments.🔸 Created local Emailing strategies.🔸 Developed Social Media local strategies, activating with local and international influencers.🔸 Formulated SEO & SEA local strategies.🔸 Orchestrated a range of media events, including Fam Trips, inaugurations, hotel anniversaries, BTL activations, and Press conferences; crafted press releases.🔸 Coordinated interviews and crafted speeches for regional VPs.Achievements: 🔺 25% boost in brand awareness.🔺 Elevated brand love by 20%.🔺 15% increase in Average Daily Rate (ADR).🔺 Spearheaded a 30% surge in Food and Beverage (F&B) sales.🔺 Implemented brand partnerships in 4 collaborations across 3 countries.🔺 Conceptualized and rolled out 5 new restaurant concepts.🔺 Played a pivotal role in the creation of opening mkt plans for over 15 new hotels spanning 4 countries.

Mexico City, District Fédéral, Mexique

Région De Mexico City, Mexique

Région De Cancún, Mexique

🔸 Generated detailed reports on key marketing performance indicators such as leads, conversion rates, website traffic, and social media engagement.🔸 Conducted assessments of the performance and return on investment (ROI) for both online and offline local campaigns.🔸 Prepared in-depth performance analysis reports post-campaigns, ensuring timely corrective modifications for concurrent programs.🔸 Collaborated with sales and marketing teams to identify opportunities for new client/member acquisition.🔸 Conducted competitive research and analyzed benchmarking data for decision-making.Achievements: 🔺Obtained a 25% increase in direct channel sales.🔺 Orchestrated a 25% surge in new member subscriptions.

Playa Del Carmen - Mexico

🔸 Played a key role in building and creating Micro-Websites for hotels.🔸 Coordinated the design and dissemination of marketing and advertising materials for national campaigns.🔸 Contributed to the development and implementation of annual marketing and sales plans across three distinct markets.🔸 Assisted in the conceptualization and execution of loyalty campaigns, enhancing in-hotel visibility to attract new members.Achievements: 🔺 Created and implemented four microsites.🔺 Achieved a 35% increase in website traffic.

Région De Mexico City, Mexique

Région De Las Palmas De Gran Canaria, Espagne

Région De Paris, France

Région De Paris, France

Master’S Degree, Marketing Crm

Master’S Degree, Marketing, Business To Business