Simon is the founder of SRLA, an exclusive landscape architecture practice renowned for its ecologically sensitive approaches to masterplanning and biophilic landscape architecture that puts natural materials and sustainable horticulture at the forefront of design. Simon is also the co-founder of Native Cabins, a sustainable hospitality brand and ambitious rewilding project that offers beautiful cabin architecture in the wild Irish landscape.Both a trained landscape architect (University College Dublin) and horticulturist (National Botanic Gardens), Simon has spent over a decade working on some of the biggest and most exciting landscape projects all over the world, including masterplanning the Rio Olympic Village, a new city in China, and designing 5 star resorts everywhere from the Maldives to Mallorca. These varied experiences have informed his views on the need and potential of sustainable urban planning, and the importance of designing with nature and the landscape, and not just in it.

Simon Co-founded Native cabins as a passion project in 2019. He utilised his extensive experience in sustainable hospitality design to create a pioneering hospitality brand from the ground up.