As the first product designer for Aprently, I am responsible for building the product from scratch.Aprently is a digital marketplace platform for long-term home renting that makes the searching process simple, secure and fully digital through innovative features.With Aprently, our team took part in the Danube Cup Startup Pitch Competition. After successfully tackling the national round and the international semi-final, we found ourselves among the top 8 startups (out of ~100)… Show more As the first product designer for Aprently, I am responsible for building the product from scratch.Aprently is a digital marketplace platform for long-term home renting that makes the searching process simple, secure and fully digital through innovative features.With Aprently, our team took part in the Danube Cup Startup Pitch Competition. After successfully tackling the national round and the international semi-final, we found ourselves among the top 8 startups (out of ~100) and presented our solution in the final, where we received valuable feedback from the jury.What I achieved so far:- Benchmarking on the best global platforms and emerging startups in the proptech scene to understand business models, best-practices, feature innovation and map out opportunities for improvement- Creating the value proposition that addresses the problems, needs and goals that we've gathered from users through interviews, focus groups and surveys- Designing the structuring of services and how we present and use the values that we offer as a product- Mapping the customer journey, breaking it down into user flows and user stories to help design a site map and a streamlined user experience for uploading a property and searching for a rental- Designing necessary brand elements, such as typography and a color system that supports the user journey - Creating a layout and design system that ensures a consistent visual identity throughout the application- Designing the user interface, with a fully functioning prototype in Figma, on which usability testing can be done- Managing the development of the application, working together with our software engineer in weekly sprints and iterative cycles to bring the idea to life Show less

Interline is my personal brand, through which I help entrepreneurs and SMEs to grow their brand.Brand strategy:- Doing market research and competitive analysis to understand the industry, define opportunity areas and develop the positioning of the brand- Defining the target market and user personas to establish a direction for the brand identity and communication- Defining the mission, vision, values and key differentiators of the brand - Creating brand guidelines for… Show more Interline is my personal brand, through which I help entrepreneurs and SMEs to grow their brand.Brand strategy:- Doing market research and competitive analysis to understand the industry, define opportunity areas and develop the positioning of the brand- Defining the target market and user personas to establish a direction for the brand identity and communication- Defining the mission, vision, values and key differentiators of the brand - Creating brand guidelines for the client to help them keep the experience for users consistent thorugh multiple channels and touchpointsBrand identity:- Designing a simple, but distinctive logo- Constructing a color palette, selecting typography and designing visual elements that resonate with the target market and fit the personality of the brand- Creating a brand book that outlines the rules and guidelines for using the brand's visual elements consistentlyGraphic design & Web design:- Stationery design: letterhead, documentation, email signature, merchandise, business card- Packaging design - Website design: building a site map, designing the UX/UI of the pages aligning with the brand identity- Website development: setting up domain and hosting, building the website using no-code builder, copywriting, SEO, Google Business Profile, Google Workspace and business emailMarketing & Creative:- Producing digital social media assets: Facebook & Instagram profile setup, cover photo, banners and social media templates for posts- Designing advertising collateral: brochures, flyers, posters, roll-ups- PPC campaign setup: keyword research for Google Ads, copywriting, launching, tracking and analyzing PPC campaigns using Google Analytics Show less

ResponsibilitiesMarket Research & Analysis:- Market research, competitive & business analysis: identifying market trends, examining market size and potential, analyzing competition and emerging innovation- UX research and benchmarking: analyzing user attitude & behaviour, exploring business models, value proposition and features of leading startups & companies and defining opportunity areas- User research: conducting user interviews to identify customer problems, needs and… Show more ResponsibilitiesMarket Research & Analysis:- Market research, competitive & business analysis: identifying market trends, examining market size and potential, analyzing competition and emerging innovation- UX research and benchmarking: analyzing user attitude & behaviour, exploring business models, value proposition and features of leading startups & companies and defining opportunity areas- User research: conducting user interviews to identify customer problems, needs and goalsProduct Design & Development:- Designing the UX of venture products based on user insights, research and analytics data- Customer journey mapping, creating user flows and user stories- Venture product design: helping define product features, value proposition and target market- Venture testing design: helping determine KPIs and strategy for testing, setting up testing environment UX/UI- Presentation design: creating weekly sprint status, pitch and sales presentationsProduct Management & Marketing:- Delivery team management: managing and overseeing the development of the testing environment- Partner relationship management: communicating and managing strategic partners- Producing visual content for SMM and PPC campaigns- Monitoring campaign, analyzing data and iterating campaign to optimize for KPIs Show less

ResponsibilitiesProduct Design & Development:- Wireframing and prototyping mobile & web application UIs to fit stakeholder needs and business goals- Presentation design: creating client-facing product introduction presentations- Translating mobile & web applications to/from English and GermanBranding & Marketing:- Rebranding our internal team: logo, visual identity, social page UX/UI & content, resulting in higher exposure and recognition company-wide, better… Show more ResponsibilitiesProduct Design & Development:- Wireframing and prototyping mobile & web application UIs to fit stakeholder needs and business goals- Presentation design: creating client-facing product introduction presentations- Translating mobile & web applications to/from English and GermanBranding & Marketing:- Rebranding our internal team: logo, visual identity, social page UX/UI & content, resulting in higher exposure and recognition company-wide, better communication and new sales channels- Creating newsletters, articles & user guides to promote newly-built products and help colleagues turn outdated processes into fully digital- Producing marketing materials: videos, banners, copywriting Show less