-Targeted on achieving minimum of 6 calls per day in the independent sector, split between existing accounts and new business for OXO Good Grips and OXO Tot brands.-Covered an area that sretches across East Anglia, Home Counties, Midlands, Cheshire, North Wales and Shropshire.-Worked to challenging targets by developing a consistent strategy to increase turnover in existing, key accounts and expanding current account base. Devised an 8 weekly call cycle to maintain structured way of working.-Implemented bi-monthly marketing incentives to encourage regularity of orders and increased order value-Carried out regular, detailed business reviews with key customers. Devised and implemented bespoke promotional calendars and listings of new lines to ensure all opportunities converted.-Supporting business through attendance at trade shows and event days with national customers-Best RSM performance vs turnover target-Highest number of new accounts opened

-Target of achieving 6 calls per day within accounts of the three largest Lease Co's; Punch Taverns, Enterprise Inns and Admiral Taverns within area of East Anglia & Home Counties.-Strategy of Acquire, Retain and Develop for key brands of Becks Vier, Becks, Stella Artois, Stella 4% and Budweiser.-Focus on acquiring new distribution in key volume sites as well as multiple operators. Additionally, growing relationships with Regional/Divisional Managers of Lease Co's to support business.-Created a detailed DBU file to outline plans to achieve targets and grow share of area.-Ensured the day-to-day requirements of circa 1500 individual leased sites were met through quality management, general support, merchandising and developing each through education of category management.-Conducted profit and loss management accountability for an investment budget ensuring that ROIC was always met to a minimum of 120%-Successfully covered London patch in addition to own area for 3 months acquiring new business through effective time management and organisation.

- Targeted on completing 12 calls per day in On-Trade independent and leaseco accounts and Off-Trade independent accounts, streching across area of Hertfordshire, Bedfordshire and Buckinghamshire.- Objective of acquring new distrbution of key brands in portfolio; Becks Vier, Stella Artois, Leffe and Hoegaarden, as well as completing regular quality audits and providing POS to ensure maximum impact of brands at point of purchase.-Supported the business with off patch sales drives to gain new distribution in areas with no sales coverage such as East Anglia-Part of the North-West London team that achieved highest number of Becks Vier installations over a two month sales incentive. Rewarded with an event at a box in the o2 arena.