Simon Shulman Email & Phone Number

New York, Ny, Us

Menlo Park, California, Us

-Pioneered the development and execution of a global martech ecosystem, markedly augmenting marketing capacities across various channels.-Leveraged advanced data analytics and AI technologies to drive a substantial increase in marketing campaign success rates.-Ensured rigorous compliance with global privacy standards including GDPR and CCPA, integrating these considerations seamlessly into marketing practices.-Cultivated synergistic relationships between Marketing, IT, Data Science, and external stakeholders, fostering an environment ripe for innovation.-Championed the global implementation of a unified Customer Data Platform (CDP), amplifying customer insights and personalization opportunities.-Managed a comprehensive suite of marketing technology tools, supporting robust annual growth in client engagement. - Implemented sweeping change to testing methodology moving from standard A/B to ML informed multi-armed bandit (MAB) optimization.

Mclean, Va, Us

- Implemented behaviorally initiated always-on digital marketing experiences across Bank and Card customer journeys that contributed to over 2X YoY growth in savings deposits and checking account volume. - Led multiple tech pods to re-platform the Card website to a new, component-based platform that increased creative development by ~5-10x and transformed our ability to test and personalize site experiences at scale. - Integration of digital interaction and 3rd party data into offline risk and response models to drive greater relevance when matching prospects to products resulting in a 10-15% increase in response rate. - Established enterprise governance of marketing access to 50M cardholders across all lines of business within Capital One balancing profitability with iterative impact to customer experience.

Omaha, Ne, Us

Impassioned digital technologist seeks to redefine the possible in using technology and data to deliver a superior client experience.-Digital Marketing Technology Ecosystem: Constructed digital marketing technology ecosystem to centralize online and offline data resulting in increased relevancy and effectiveness within Client marketing channels-Audience Alchemy: Leverage all inputs of marketing technology stack to create high-value audience segments. Inputs include 1st party behavioral, CRM, digital media interaction, 3rd party, and propensity models-Pairing Audiences with Experiences: Matching key segments with highly relevant messaging across digital touchpoints including website, programmatic inventory, paid search and addressable TV-Data Reincarnation: Providing iterative lives to media buys in (re)using non-conversion activities for audience creation, modeling insight, overlap input, and/or suppression capabilities.-Oversee Marketing Technology Office: Alliance between Marketing and Technology to drive MarTech capabilities. Governing body managing Marketing technology intake, prioritization, architecture, and direction

Omaha, Ne, Us

London, Gb

4/2010 - Present: MEDIACOM/WPP - Associate Director: Insights & Analytics -Drives digital optimization practices and analytical insight for a $250+ million/year digital spend, US Fortune 50 companies-Provides data-driven optimization strategies that maximize the effectiveness of transactional/branding initiatives both across and within digital channels (search, display, social, & mobile)-Builds revenue attribution models to accurately measure ad effectiveness on direct response campaigns using time lag and click through/view through attribution data-Utilizes Omniture SiteCatalyst extensively to cultivate site-side e-commerce conversion pathways and to establish true revenue value of source specific site visits-Defines and targets in-market populations by overlaying CRM cookie-profile data with data provider segments while reaching these users via Demand Side Platforms (DSP) and ad networks-Leverages visitor site experience with dynamic creative to retarget users with impressions and creative content relevant to their site interaction-Leads results meetings with client contacts, media teams, and creative agencyCase Studies: Impact of Online Media on Offline Purchases; Exposure to SmartTV on Mobile Interaction and EngagementAward Winner: MediaPost - Performance Media & Marketing Award “Dell Behavioral Targeting”Manages team of analysts and possesses a passion about the professional development and continued learning of direct reports and myself.

Masters, Measurement And Evaluation

B.A., Psychology