Simon Silva
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Simon Silva Email & Phone Number

Head of Commercial Training and Academy at Design Eyewear Group
Location: Birmingham, England, United Kingdom 10 work roles 2 schools
1 work email found @kirkandkirk.com 2 phones found area 459 LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 2 phones

Work email s****@kirkandkirk.com
Direct phone (459) ***-****
LinkedIn Profile matched
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Current company
Role
Head of Commercial Training and Academy
Location
Birmingham, England, United Kingdom
Company size

Who is Simon Silva? Overview

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Quick answer

Simon Silva is listed as Head of Commercial Training and Academy at Design Eyewear Group, a with 164 employees, based in Birmingham, England, United Kingdom. AeroLeads shows a work email signal at kirkandkirk.com, phone signal with area code 459, and a matched LinkedIn profile for Simon Silva.

Simon Silva previously worked as Head of Commercial Training & Academy at Design Eyewear Group and Head Of Digital at Kirk & Kirk. Simon Silva holds Master Of Business Administration - Mba, Business Administration And Management, General from University Of Birmingham.

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Email format at Design Eyewear Group

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{first}@kirkandkirk.com
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Profile bio

About Simon Silva

Senior director, with cross-cultural experience and proven track record in development and delivery of global training programs, physical retail operations, in-store experience that drives sales and e-commerce results.Current Track Record: Kirk & KirkFY/ 2023/24: Ended the first 2 Quarters +17% up from LY performance. We have applied our first round of CRO activity which has dramatically reduced our basket abandonment rate to circa. 30%FY 2022/23: Doubled revenue in first year.4 consecutive quarters of double-digit growth in D2C sales within existing markets through the acquisition of new customers, improving AOV and nurturing customer base to improve frequency of purchase. Your Favourite TeacherFY2020/21: Delivered an award-winning D2C channel. We grew the business to 10,000 users including football club academy players across the Premier League (Man Utd, Man City, Chelsea, Arsenal & more).VASHIKey stakeholder in developing the new retail experience for a disruptive jewellery brand. Including the finalisation of new 2.0 store design, new training strategy and reviewing current retail operations across retail network to identify a standardised and measurable way to ensure standards are improved &maintained.B&ODeveloped a CX Pilot program which raised total sales by 10-15% in our pilot market and improved NPS by 6%. This led to a global rollout of a complete CX Program across 400+ stores. This entailed implementing a Mystery Shopping Program. Results from the mystery shopping enabled the identification of developmental areas to better allocate internal resources, such as training and helped measure brand consistency. Piloted stores from 2017 have continued to improve sales performance with YOY increase of 20%.Immersive Technology Implementation (AR)Delivered The B&O AR Experience App (a sales tool) which enables users to digitally visualise Bang & Olufsen products through Augmented Reality. First week revenue: £250,000+ from just 3 stores. Sustained business growth has been achieved through a balance of; ‘Putting Smiles on Faces’ by truly understanding our customers journey and creating experiences built from brand understanding, customer insights and leveraging best practise and innovation.‘Money in the Till’ by improving sales through market specific soft skills training, aligning sales team under the same vision and measuring progress.Known internally for making ‘the complex simple’ and using language that resonates at all levels.

Listed skills include Customer Experience, Retail, Strategy, Mobile Applications, and 17 others.

Current workplace

Simon Silva's current company

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Design Eyewear Group
Design Eyewear Group
Head of Commercial Training and Academy
Birmingham, GB
Employees
164
AeroLeads page
10 roles

Simon Silva work experience

A career timeline built from the work history available for this profile.

Head Of Digital

Hove, East Sussex, Gb

Kirk & Kirk design and make distinctive eyewear for you to express who you really are.Results:FY/ 2023/24: Ended the first 2 Quarters +17% up from LY performance. We have applied our first round of CRO activity which has dramatically reduced our basket abandonment rate to circa. 30%FY 2022/23: Almost doubling revenue in first year.4 consecutive quarters of double-digit growth in D2C sales within existing markets through the acquisition of new customers, improving AOV and nurturing customer base to improve frequency of purchase. Currently serving as Head of Digital. Operating with full autonomy and responsibility for eCommerce and the online customer experience - which is a core part of the K&K strategy over the next 5 years. Focused on growing performance within existing markets through the acquisition of new customers, improving AOV and then nurturing customer base to improve frequency of purchase.eCommerce - Redeveloping existing site to encompass UI/UX best practise and ensure robust foundations are installed to accurately measure and understand consumer behaviour. Responsible for overseeing all activity related to the site, including:People - Developing a high performing eComm team which incorporates both internal and external individuals.Acquisition - Managing all page acquisition activities, search (SEO and PPC), social and Influencer marketing.Optimisation - Constantly improve the product conversion by applying CRO principles.CRM - Managing all CRM activity and working with both qualitative customer insights and quantitative customer data to inform decision making and improve frequency of purchase (CLV).Site projects - Managing all end to end projects that help to enhance the customer experience.Reporting - Developing regular reporting on trading and performance KPIs, working directly with the CEO and Creative Director to present performance at board level.Budgeting - Taking full ownership of the kirkandkirk.com P&L.

Mar 2022 - Jun 2024

Advisory Member

Gothenburg, Vastra Gotaland County, Se

OutHere is a creative XR & Metaverse Agency. Interested in the application of immersive technologies within the E-comm space - Proven commercial impact with AR (Augmented Reality) in particular.

Mar 2022 - Feb 2024

Chief Customer Officer & Board Member

St. Albans, England, Gb

Education has never been tougher, not just for the students in your school but for your teachers. This platform eliminates the need for costly, exhausting in-school enhancement. Students can access the topics and activities they need the most, whenever and however it suits them; laptop, tablet or phone.Developed and delivered BETT Award-winning the D2C channel.

Jul 2020 - Dec 2021

Retail Experience Director

London, Gb

VASHI is an ethical, fine-jewellery service that puts you at the heart of the design and making process. We believe that something you’ve had a hand in making yourself is more powerful than something you simply buy. Predominantly focusing on:STAFF - Ensure we have the best teams in-store, who are supported where needed and given the opportunity to grow as individuals as well as focused on growing the business.STORE - Ensure we have world-class stores that operate beautifully and are designed to deliver immersive experiences. STORY - Ensure we share our brand story in-store, build our own success stories and execute our campaign stories effectively in-store.

Jan 2020 - Apr 2020

Global Retail Experience Manager

Struer, Dk

Bang & Olufsen exists to move you with enduring magical experiences"• To have a global focus on the in-store customer experience, in order to deliver a potent and emotional engagement in-store with all our customers - in keeping with the Brand mission statement. This is being achieved through the rollout of the Customer Promise. This has resulted in 20% increase in sales with the first round of participating stores.• Assessing physical store touch-point and originating/developing strategies, tools and practices to enhance the experience in-store. Initiating a global rollout of Mystery Shopping to over 400+ stores.• To work with the Global Training team and local market sales teams to convert the customer experience strategy, tools and practices into training modules and support the delivery across the global business portfolio.• To coach teams, deliver presentations and measure success of participating stores.• Solely responsible for delivering the global provision of all in-store media material for core-product demonstrations.• Developing a strategy to:- Improve demonstration quality.- Create a consistent in-store experience globally.

Mar 2017 - Jan 2020

Global Customer Experience Manager

Struer, Dk

'Bang & Olufsen exists to move you with enduring magical experiences"• To originate tools to enhance the experience in-store and key stakeholder in developing the In-Store Experience Strategy.• To work with the Global Training team to convert the customer experience tools into training modules and support the delivery across the global business portfolio, through the development of scripts and supporting BORA/Master Dealer Meetings.• Solely responsible for delivering the global provision of all in-store media material for core-product demonstrations.

Jun 2015 - Mar 2017

Customer Experience Manager Coco

Struer, Dk

"Bang & Olufsen exists to move people with enduring magical experiences."- To originate and keep relevant an in store customer experience that delivers a potent emotional engagement with our customers in keeping with the Brand mission statement.- To work with the retail academy team to convert and support the delivery of the experience into training modules.- To work with the store teams and regional managers to create and execute a program of events that launch Bang & Olufsen stores as music venues. - To develop and execute in store visual merchandising that provides an environment conductive with delivering this experience with particular attention to the creative aspects and the attention to detail.- Project manage new store concept refits with the Retail Development Manager.Key Relationships:Global Retail Director, Store Teams, Regional Managers, Retail Development Manager, Retail Academy & Training Managers, Procurement, Finance team & Creative Centre.

Jun 2014 - Jun 2015

Customer Experience Consultant

Struer, Dk

"Bang & Olufsen exists to move you with enduring magical experiences."- Assessing each customer touch-point and developing strategies to enhance each experience.- Delivering new visual merchandising strategy For BeoPlay range in COCO Bang & Olufsen stores.- Generating and project managing audio-visual media content.- Originating new customer experience demonstration in-store.- Developing 'Brand Stories' and sharing them with staff through training.- Coaching staff in product demonstration.- Over-seeing store events.

Oct 2013 - Jun 2014
Team & coworkers

Colleagues at Design Eyewear Group

Other employees you can reach at designeyeweargroup.com. View company contacts for 164 employees →

2 education records

Simon Silva education

Master Of Business Administration - Mba, Business Administration And Management, General

University Of Birmingham

Bachelor'S Degree

Birmingham City University
FAQ

Frequently asked questions about Simon Silva

Quick answers generated from the profile data available on this page.

What company does Simon Silva work for?

Simon Silva works for Design Eyewear Group.

What is Simon Silva's role at Design Eyewear Group?

Simon Silva is listed as Head of Commercial Training and Academy at Design Eyewear Group.

What is Simon Silva's email address?

AeroLeads has found 1 work email signal at @kirkandkirk.com for Simon Silva at Design Eyewear Group.

What is Simon Silva's phone number?

AeroLeads has found 2 phone signal(s) with area code 459 for Simon Silva at Design Eyewear Group.

Where is Simon Silva based?

Simon Silva is based in Birmingham, England, United Kingdom while working with Design Eyewear Group.

What companies has Simon Silva worked for?

Simon Silva has worked for Design Eyewear Group, Kirk & Kirk, Outhere, Your Favourite Teacher, and Vashi.

Who are Simon Silva's colleagues at Design Eyewear Group?

Simon Silva's colleagues at Design Eyewear Group include Erick Viles, Signe Iversen, Annemette Klitgaard, Jean-Baptiste Chiapale-Grammatico, and Giuseppe Miuccio.

How can I contact Simon Silva?

You can use AeroLeads to view verified contact signals for Simon Silva at Design Eyewear Group, including work email, phone, and LinkedIn data when available.

What schools did Simon Silva attend?

Simon Silva holds Master Of Business Administration - Mba, Business Administration And Management, General from University Of Birmingham.

What skills is Simon Silva known for?

Simon Silva is listed with skills including Customer Experience, Retail, Strategy, Mobile Applications, Project Management, Brand Development, Management, and Customer Engagement.

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