FIDM, PG Dip IDM, Data-led brand strategist, author and copywriter. Fellow of the Institute of Data and Marketing. SOSTAC® Certified Planner. Author of Raving Adman. Brand strategy through to behaviour-busting copywriting. I will diagnose the problems and opportunities of your brand, build an action plan and create a campaign that delivers it.I started out winning awards as a copywriter and art director in global agencies, ran an agency for 20 years, won design awards for logos, and over the past 15 years created market-changing strategies and diagnoses for numerous global and local brands. When I work with you, I get straight to the point, avoid the marketing bull**** and tell you what you need to do (and not do) in order to make the most of your brand opportunities. Read my book, Raving Adman for a flavour of my approach. Once we've created a plan, I'll gladly create the right tone of voice for your brand and if you want me to, come up with a creative campaign and write every word of your communications. That's where I started and I still love to do it.