Sound Scouts is a pioneering auditory wellness company integrating cutting-edge technology and science to create a world-leading medical device application. Its mission is to identify and address undetected hearing loss in children and adults globally, improving lives through innovative and accessible solutions.

Launched during COVID, JMS was created as a digital communications consultancy that leveraged data and technology to drive creativity and accelerate business growth. Specialising in B2B communication, the focus was on enhancing customer retention and acquisition through innovative, data-driven strategies.

Sound Scouts is a pioneering auditory wellness company integrating cutting-edge technology and science to create a world-leading medical device application. Its mission is to identify and address undetected hearing loss in children and adults globally, improving lives through innovative and accessible solutions.

As a leading Brand Experience Agency and one of Australia’s most awarded marketing communications consultancies, the business successfully transitioned to a digitally-focused model. This strategic shift expanded the blue-chip client base and grew the team to 40+. The agility in adapting to market changes while maintaining commercial success in a highly competitive environment demonstrated best-in-class industry expertise and strength in leadership.

The SHOP! Association's aim is to enhance retail environments and experiences in Australia and New Zealand. As a board member for 2 years, my role included monthly board meetings and a review of the P&L plus balance sheet. Bi-annual board strategy planning sessions and recommendations with a view to growing revenue for the Associations' bottom line. Mentorship plus employee reviews of the General Manager & leadership team. Attendance at quarterly networking breakfasts, the annual conference… Show more The SHOP! Association's aim is to enhance retail environments and experiences in Australia and New Zealand. As a board member for 2 years, my role included monthly board meetings and a review of the P&L plus balance sheet. Bi-annual board strategy planning sessions and recommendations with a view to growing revenue for the Associations' bottom line. Mentorship plus employee reviews of the General Manager & leadership team. Attendance at quarterly networking breakfasts, the annual conference, and awards events. Show less

Key Clients: American Express, Microsoft (XBOX), Foster's Wine Estate (Previously Southcorp), & Johnson & Johnson.

Key Clients: Coca-Cola, MasterCard, Cathay Pacific Airlines, Sony Pictures and Nestle.

Clients: British Airways, LION, Sanitarium, Samsung & David Jones

Client: British Airways