Head Of Design
CurrentThe company was purchased out of administration in April 2020 by Indian motorcycle giant TVS Motors. TVS has ambition to grow Norton into the ‘Modern Luxury’ space within 2-wheelers with an aggressive growth plan and extensive model range all backed up by investment by the 3rd largest motorcycle manufacturer in the world. As such my role is much more Design focussed and ensuring the product and the brand are aligned to achieve our goal of producing highly desirable motorcycles.I have built the Design function from a single person (myself) to a team of 25 that includes some of the best Designers in the world, backed up by experienced studio engineers, CAD/CAS designers, CMF and management to help deliver the dreams, to quality, to budget and on-time.I have overseen the development of a new Design Strategy into Norton that truly defines the future of the brand and one that will elevate us into the Modern Luxury space. It is my responsibility to implement this strategy across the business and ensure consistency across all touch-points.I have been instrumental in pushing new design and realisation techniques within Norton, using technology where appropriate to expedite the design process.My passion to see people grow and develop continues within this new environment and would always view my department as a sea of opportunity, where the team can learn together and become stronger. It still gives me great pleasure to coach and inspire the talented team and take great pride seeing everyone from an apprentice to a Chief Engineer evolve into ever more valuable members of the team.