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A highly motivated individual with a proven track record in public relations, marketing, communications & media sales within B2B and B2C environments. A dynamic leader who is able to direct and inspire others to exceed targets whilst influencing and building relationships with internal and external stakeholders through excellent negotiation, verbal and written communication skills. Strong written, IT and analysis skills with the ability to monitor and maximise on changing market trends, consumer behaviour and competitor activity.
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Account ManagerEast Midlands Business Link Aug 2019 - Jun 2020NottinghamResponsible for promoting Business Link's editorial, advertising & sponsorship packages across a diverse range of digital and print platforms to regional manufacturing & service sector companies in the East Midlands & also to "blue chip" national brands. Also responsible for selling sponsorship packages across several high profile events including The Bricks Property & Construction Awards. -
Freelance WriterRhetoric ( Art Of Persuasion ) Public Relations Jan 2016 - Aug 2019Nottingham, United KingdomArticle, advertorial, press release, newsletter writing, copywriting, blogging, SEO friendly editorial content & website content for a diverse range of local and national clients targeting both online and traditional media audiences. Digital and social media content management. Clients include Langar Hall ( Country House Hotel ), Factory Outlet Scooters, Glass Polish, Landing Net Digital Marketing, BB Mortgages Ltd.www.rhetoric-artofpersuasion.com
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Marketing & Public Relations ExecutiveSynergy Logistics Ltd / Snapfulfil Wms Jun 2011 - Oct 2015Loughborough Uk / Charleston & Chicago UsaMy role was to generate publicity and elevate the profile of the company's cloud technology based Software as a Service ( SaaS ) warehouse management system in the UK & US. This is achieved through traditional & digital marketing platforms, with the aim of projecting the Snapfulfil WMS brand as an authority in the field of warehouse management, logistics and distribution. This involves blogging, press release writing, news story writing, copy writing and editorial writing. In addition I am also responsible for social media management and website content management and also editing / publishing a quarterly newsletter. -
Marketing / Business Development ManagerCurtis Parkinson Solicitors Mar 2008 - Nov 2009NottinghamResponsible for managing the marketing budget ( circa £80K PA ) in order to promote the company & its services to the local consumer and corporate markets through a broad marketing mix. Reporting to the Board / Senior Partners in terms of creating the overall marketing strategy, to complement and work in tandem with the company's business plan. I also work closely with the individual departments responding to their needs and requirements as and when they ariseInstrumental in re-creating a new brand identity / image for the firm and then rolling it out across a broad spectrum of media, in order to maximise brand awareness to the local community through Print - advertising, leaflet mailshotting / press releases / editorialDigital - website development / improving SEO and editorial content / e-marketingNew business development within the local and national business community. Corporate accounts secured with a number of national blue chip brands including Britannia Building Society, Crest Nicholson, Bairstow Eves, Thyssen Krupp and Swift Cover Home Insurance
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Sponsorship & Partnership Marketing ManagerNottingham Post Group Limited Nov 2004 - Mar 2008NottinghamResponsible for achieving set budgets in excess of £300k per annum through sponsorship and co-operative advertising sales.Generating new revenues by sourcing leads and securing sponsorship from national brands across both printed and on line media platforms via telephone and face to face. Creating additional revenue opportunities by selling to national manufacturers and both national and local retailers to obtain partnership market budgets.Retain and build relationships with a broad portfolio of manufacturing brand managers and key advertising agencies.Daily communication with a 60-strong sales team via one to one and team meetings including Power Point presentations to update the sales department on changes and opportunities in the marketplace.Initiate, target, launch, train and monitor departmental sales drives to increase sponsorship and partnership-marketing revenues.Communicate effectively with Northcliffe Newspaper centres to report and provide guidance on key successes and contribute to group initiatives. -
Special Projects Sales ExecutiveNottingham Post Group Limited Jul 2001 - Nov 2004NottinghamTo create and maximise on sales opportunities through the initiation and implementation of new advertising and sponsorship platforms across a portfolio of products.Developed strong telephone and face-to-face relationships with key accounts to increase advertising spends.Secured ongoing advertising revenues from national brands; Initiated and launched advertising packages to gain further revenue streams through the publication of business profiles within our portfolio of products. This entailed the development of rate structures and the consideration of profit and loss.
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Owner / ProprietorRhetoric Jan 1998 - Apr 2001Burton On The Wolds, LeicestershireLaunched niche-advertising company targeting the theatre market.Sold promotional material to nation-wide theatres on local and national levels.Generated additional revenues by canvassing local businesses to support their local theatre.Liased with design teams to brief on individual client needs.Set and managed budgets with advertising targets of £3k per month.Managed credit control, bookkeeping and general administration involved in the running of a business. -
Presenter / DjOak Fm Nov 1999 - Mar 2001LoughboroughPresenter of Solid Gold Sunday, showcasing two featured years per show, with music and national and local news stories from the designated year. Swing presenter, deputising for colleagues who were on holiday or ill.
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Public Relations ExecutiveUnited Distillers Group ( Now Diageo ) Oct 1987 - Nov 1997LondonOrganising and executing promotional events for the company's leading brands ie Johnnie Walker Whiskey, Bells Whiskey, Gordon's Gin, Smirnoff, Pimms -
Account ExecutivePaskett Public Relations Oct 1984 - Sep 1987DerbyResponsible for the development of key accounts including Thorntons and Metzeler (UK) a subsidiary of Pirelli.Managed customer events and press conferences.Brochure design, copy writing and press release writing.Responsible for the design, production and editing of two in-house company journals.
Simon Sterland Skills
Simon Sterland Education Details
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Attended Chamber Of Commerce / Business Link Digital Marketing Seminars -
Trent Polytechnic, NottinghamCommunication Studies 2
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Trent CollegeO & A Levels
Frequently Asked Questions about Simon Sterland
What is Simon Sterland's role at the current company?
Simon Sterland's current role is Account Manager at East Midlands Business Link.
What is Simon Sterland's email address?
Simon Sterland's email address is si****@****ion.com
What is Simon Sterland's direct phone number?
Simon Sterland's direct phone number is +184357*****
What schools did Simon Sterland attend?
Simon Sterland attended Attended Chamber Of Commerce / Business Link Digital Marketing Seminars, Trent Polytechnic, Nottingham, Trent College.
What are some of Simon Sterland's interests?
Simon Sterland has interest in Listening To Music, Watching Football, Playing Tennis.
What skills is Simon Sterland known for?
Simon Sterland has skills like Advertising, Copywriting, Digital Marketing, Marketing, Marketing Strategy, Public Relations, Seo, Sales, Press Releases, New Business Development, Web Design, Online Advertising.
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