Simon Sullivan Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Australia

As a principal in the data analytics space I provide (1) an expert capability in data modelling, customer analytics and market research; and (2) subject matter expertise in trade marketing and shopper behaviour. I have performed this role in Deloitte Analytics and the Customer Insights and Strategy practice.Particular responsibilities include:• Leading the analytics component of evalutions of major government programs in conjustion with Deloitte Access Economics.• Delivering… Show more As a principal in the data analytics space I provide (1) an expert capability in data modelling, customer analytics and market research; and (2) subject matter expertise in trade marketing and shopper behaviour. I have performed this role in Deloitte Analytics and the Customer Insights and Strategy practice.Particular responsibilities include:• Leading the analytics component of evalutions of major government programs in conjustion with Deloitte Access Economics.• Delivering predictive models, propensity models, segmentations and other models from customer data to a range of clients.• Questionnaire and sample design for numerous customer surveys and conducting advanced analyses of survey data where required.• Providing contributions to tenders and proposals regarding methodology and original, innovative solutions involving data and research. Show less

Sydney, Australia

Pathfinder Solutions was a boutique customer analytics business. It had clients across most business sectors most notably the finance, insurance and energy sectors. It had a particular interest in geo-spatial analytics including location planning, territory planning and route optimisation. Responsibilities included:1. Providing clients with analytic based solutions for sales and marketing issues, for example • Customer satisfaction analysis and modelling to allocate… Show more Pathfinder Solutions was a boutique customer analytics business. It had clients across most business sectors most notably the finance, insurance and energy sectors. It had a particular interest in geo-spatial analytics including location planning, territory planning and route optimisation. Responsibilities included:1. Providing clients with analytic based solutions for sales and marketing issues, for example • Customer satisfaction analysis and modelling to allocate resources to areas of most need. • Choice models to develop products and suitable pricing. • Churn and propensity models to target customers for acquisition, retention or up-selling.2. Development of new data products for use in customer marketing, such as: • Household expenditure for 400 commodities by local areas of geography. • Census data projected to the current year by local areas of geography. • Population projections to a 25 year horizon by local areas of geography. Show less

Sydney, Australia

Ekas is Australia's largest fully independent fieldwork and data analysis agency to market research industry. I provided clients with advanced statistical analyses and advised on sampling, questionnaire design and survey methodologies.

Sydney, Australia

market21 was a boutique consultancy in FMCG retailing. Its client base included most FMCG companies and major retailers in Australia. It pioneered the use of shopper basket data in conjunction with other data sources to provide shopper insights, strategies for category development and solutions to improve sales at the point of purchase. My responsibilities included:• Management of the Research and Analytics Section.• Providing advanced analyses and customised research… Show more market21 was a boutique consultancy in FMCG retailing. Its client base included most FMCG companies and major retailers in Australia. It pioneered the use of shopper basket data in conjunction with other data sources to provide shopper insights, strategies for category development and solutions to improve sales at the point of purchase. My responsibilities included:• Management of the Research and Analytics Section.• Providing advanced analyses and customised research solutions to clients.• Developing methods and systems for the analysis of data and provision of insights.• Pre-sales and technical support to the sales team and client service executives.• Responsibility for market research design, analysis and the commissioning of field services. Show less

Sydney Area, Australia

Self-employment modelling and data analytics while undertaking further full-time study.

Sydney, Australia

Marketing Insights a specialist FMCG consultancy became Nielsen Advanced Analytics after being purchased in 1995. I managed multiple clients and had responsibility for developing the analytic models.

Canberra, Australia

Bachelor Of Science (B.Sc.), Operations Research & Statistics

Bachelor Of Theology, Systematic Theology, Biblical Studies & Pastoral Studies