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Extensive experience in customer analytics, market research and operations research with expertise in statistical modelling, market research and data mining techniques. Has consulted on a diverse range of projects across industry sectors, from sales and marketing strategy, to customer engagement, to the evaluation complex government programs and has conducted numerous studies into consumer usage and attitudes, customer behaviour and customer satisfaction. In Australia pioneered the modelling of scan data and supermarket basket data. Delivered conjoint modelling courses for the Australian Social and Market Research Society.Continues to advance new developments of his chosen area of expertise.
Me
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RetiredMe Dec 2020 - PresentSydney, New South Wales, Australia
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PrincipalDeloitte Feb 2010 - Dec 2020Sydney, AustraliaAs a principal in the data analytics space I provide (1) an expert capability in data modelling, customer analytics and market research; and (2) subject matter expertise in trade marketing and shopper behaviour. I have performed this role in Deloitte Analytics and the Customer Insights and Strategy practice.Particular responsibilities include:• Leading the analytics component of evalutions of major government programs in conjustion with Deloitte Access Economics.• Delivering… Show more As a principal in the data analytics space I provide (1) an expert capability in data modelling, customer analytics and market research; and (2) subject matter expertise in trade marketing and shopper behaviour. I have performed this role in Deloitte Analytics and the Customer Insights and Strategy practice.Particular responsibilities include:• Leading the analytics component of evalutions of major government programs in conjustion with Deloitte Access Economics.• Delivering predictive models, propensity models, segmentations and other models from customer data to a range of clients.• Questionnaire and sample design for numerous customer surveys and conducting advanced analyses of survey data where required.• Providing contributions to tenders and proposals regarding methodology and original, innovative solutions involving data and research. Show less -
Consulting StatisticianPathfinder Soultions Aug 2006 - Jan 2010Sydney, AustraliaPathfinder Solutions was a boutique customer analytics business. It had clients across most business sectors most notably the finance, insurance and energy sectors. It had a particular interest in geo-spatial analytics including location planning, territory planning and route optimisation. Responsibilities included:1. Providing clients with analytic based solutions for sales and marketing issues, for example • Customer satisfaction analysis and modelling to allocate… Show more Pathfinder Solutions was a boutique customer analytics business. It had clients across most business sectors most notably the finance, insurance and energy sectors. It had a particular interest in geo-spatial analytics including location planning, territory planning and route optimisation. Responsibilities included:1. Providing clients with analytic based solutions for sales and marketing issues, for example • Customer satisfaction analysis and modelling to allocate resources to areas of most need. • Choice models to develop products and suitable pricing. • Churn and propensity models to target customers for acquisition, retention or up-selling.2. Development of new data products for use in customer marketing, such as: • Household expenditure for 400 commodities by local areas of geography. • Census data projected to the current year by local areas of geography. • Population projections to a 25 year horizon by local areas of geography. Show less
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Company StatisticianEkas Marketing Research Services Jan 2006 - Jul 2006Sydney, AustraliaEkas is Australia's largest fully independent fieldwork and data analysis agency to market research industry. I provided clients with advanced statistical analyses and advised on sampling, questionnaire design and survey methodologies.
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Research And Analytics ManagerMarket21 Feb 1999 - Dec 2005Sydney, Australiamarket21 was a boutique consultancy in FMCG retailing. Its client base included most FMCG companies and major retailers in Australia. It pioneered the use of shopper basket data in conjunction with other data sources to provide shopper insights, strategies for category development and solutions to improve sales at the point of purchase. My responsibilities included:• Management of the Research and Analytics Section.• Providing advanced analyses and customised research… Show more market21 was a boutique consultancy in FMCG retailing. Its client base included most FMCG companies and major retailers in Australia. It pioneered the use of shopper basket data in conjunction with other data sources to provide shopper insights, strategies for category development and solutions to improve sales at the point of purchase. My responsibilities included:• Management of the Research and Analytics Section.• Providing advanced analyses and customised research solutions to clients.• Developing methods and systems for the analysis of data and provision of insights.• Pre-sales and technical support to the sales team and client service executives.• Responsibility for market research design, analysis and the commissioning of field services. Show less
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Consulting StatisticianSelf Employment May 1996 - Jan 1999Sydney Area, AustraliaSelf-employment modelling and data analytics while undertaking further full-time study.
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Senior ConsultantMarketing Insights / Ac Nielsen May 1991 - Apr 1996Sydney, AustraliaMarketing Insights a specialist FMCG consultancy became Nielsen Advanced Analytics after being purchased in 1995. I managed multiple clients and had responsibility for developing the analytic models.
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Trade Marketing AnalystL&K:Rexona (Unilever) Jun 1989 - May 1991
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Project Systems Analyst, Operations ResearchEsso Australia Ltd Feb 1986 - Jun 1989
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Senior Research Officer, Operations AnalysisBureau Of Transport Economics Feb 1983 - Feb 1986Canberra, Australia
Simon Sullivan Skills
Simon Sullivan Education Details
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Operations Research & Statistics -
Systematic Theology, Biblical Studies & Pastoral Studies
Frequently Asked Questions about Simon Sullivan
What company does Simon Sullivan work for?
Simon Sullivan works for Me
What is Simon Sullivan's role at the current company?
Simon Sullivan's current role is Retired Analytics Professional, always happy to talk about interesting ideas..
What is Simon Sullivan's email address?
Simon Sullivan's email address is si****@****.com.au
What is Simon Sullivan's direct phone number?
Simon Sullivan's direct phone number is +612932*****
What schools did Simon Sullivan attend?
Simon Sullivan attended The University Of Queensland, Sydney College Of Divinity.
What skills is Simon Sullivan known for?
Simon Sullivan has skills like Data Analysis, Market Research, Customer Behaviour, Predictive Modeling, Statistical Modeling, Management Consulting, Strategy, Business Strategy, Business Intelligence, Segmentation, Analytics, Crm.
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