Simon Taylor Email & Phone Number

A marketing and sales leadership team with a successful track record in building brands, through: • Focusing on the core brand drivers• Finding brilliant people and building a performance culture• Delivering excellence in execution Delivered through a range of equity investment, joint ventures, licencing, interim management and consultancy.

Edinburgh, United Kingdom

Senior interim support offered in the areas of,1. Commercial negotiation and implementation of 3rd Party supply chain solutions from procurement, contract manufacture through to distribution.2. Branded asset and business sale.3. Business start up (concept, design and implementation)

United States

Consultant tasked with identifying and then securing an interim production solution to support C&C PLC's acquisition of Hard Cider brand Hornsby's in the USA.

Green Light Brands was formed in 2012 with a licence from C&C PLC to build a new commercial producer identity 'The Shepton Mallet Cider Mill' through which to firstly, re-launch and develop an existing portfolio of brands and secondly, to drive the NPD pipeline capitalising on the premiumisation of the cider category.Key brands included, Blackthorn, Old English, K, and Addlestones with sales volumes split 75/25 Off trade and On Trade. New brand launches including Montano, Chaplin and Cork’s and Cider Hog.The business was sold to C&C PLC in January 2015

MDL was founded out of the acquisition of the Waverley wine brands by C&C PLC with the objective of selling the acquired stock. The second phase involved designing, building and setting up a complementary entry level on-trade wines and spirit business for the C&C group.Key brands included; the Oliver & Greg range, Odessa Vodka and Squires Gin.MDL was successfully sold to C&C in March 2015

United Kingdom

A specialist sales and marketing company Jygsaw Brands Ltd, was a drinks industry MBO that in 2007 acquired a share of a number of Scottish & Newcastle plc ''heritage brands'' in the UK, rebuilding brand performance. The business was subsequently sold to JV partner Heineken in October 2011.The Jygsaw business model focussed on brand improvement through a mix of improvement levers including pricing, cost management, product development, above and below the line activity, and sales execution and implementation. Brand investment stood at 3.5% of turnover at sale and highlights included the turnaround of Scrumpy Jack, the overhaul of the McEwan’s equity, and the launch of McEwan’s lager cold and Symonds Founders Reserve.

Edinburgh

A number of commercially focused operational roles over an 8 year period culminating as a Senior Commercial Project Manager at S&N, responsible for the implementation of the sale of brand equities with a combined value realisation in excess of £19m, including the Courage and Kestrel Super brands. Also represented the interests of S&N on the board of Bairds Malt Ltd, helping to develop a business rationalisation strategy, and ultimately the profitable sale of S&N’s equity stake for £11m.