Adnymics offers a unique system for the production of individualised print advertising materials for e-commerce companies. By analysing the browsing behaviour of online shoppers Adnymics generates individual and customised product offers and personalised content for each buyer. I design and develop a tool that eases the handling of the individual layouts for the customer (marketer). With the method of Design Thinking, the needs of customers in the area of web-to-print solutions are examined. Then an online editor with modern JavaScript frameworks is being developed which allows print layouts to be developed easily so that it also can be highly individualised.The title of the thesis states:Concept development for simplified graphical online editing of design templates for dynamically generated and personalised print advertising flyers.

The advertising agency "Zum goldenen Hirschen" is one of the largest German owner-managed agency and part of the British WPP Group. They develop and conduct many well-known campaigns for established customers in Europe.

Alongside my studies I had developed an agency for the digital intermediation and administration of holiday accommodations in the Black Forest. I was responsible for the entire technical infrastructure and commercialization.

Besides my studies I have managed web projects and specialized on WordPress.

Jangled Nerves designs and produces communication solutions at the crossing point between media and space, which are understood as two mutually interacting components. I was able to actively participate in audiovisual media production for major customers such as Mercedes, Volkswagen and Telefónica o2.