Simon Wawrykow Email & Phone Number

Kingston, Ontario, Canada

Build brand awareness and recall with WOW 102.7 and The Best of Kingston!We provide LOCAL opportunities to help increase your market share and build community engagement.

Kingston, Ontario, Canada

Corus Entertainment Kingston is southeastern Ontario's News Leader, with the largest news team in the region. Global TV is Kingston, and the regions, most watched television station with local news coverage second-to-none, plus Canada's top-most-watched Global programs. In addition, our two FM stations BIG-FM (96.3) & Fresh-FM (104.3) provide community focused programming and entertainment to the region.I work directly with stakeholders on developing dynamic integrated advertising and branding campaigns to be able to influence over 170,000 viewers and listeners throughout our region weekly.

Kingston, Ontario, Canada

Kingston, On

- Provide local and national clients with advertising campaigns on our three FM radio stations; K-Rock 105.7 (CIKR), Country 93.5 (CKXC) and KiSS 102.7 (WLYK) - Consult clients on targeted advertising campaigns on-air in addition to our suite of digital products- Communicate directly with business owners and managers on a daily basis- Focus on integrity selling and customer satisfaction with regular follow-up and campaign reviews- Generate new business while maintaining existing customer loyalty and re-capture lost or troubled accounts

Kingston, On

- Work closely with my assigned departments/divisions and help them to develop and implement communications plans aimed at influencing their key stakeholders- Work with my assigned departments/divisions to highlight key messages and target audiences for various projects- Provide direction on relating the project’s goals and objectives back to the City’s Strategic Priorities and how the project feeds in to the corporations overall direction- Provide an analytical approach to media buying and suggest what mediums will engage the project’s stakeholders most efficiently and cost-effectively- Work closely with groups in my portfolio to develop strategies and project outlines for various corporate priorities and initiatives and how to best communicate them to the target audience- Work closely with assigned groups and the Communications Department in collaborating and distributing informative and timely press releases, notices, advertising copy and newsletters- Provide guidance to project leaders about potential media issues and prepare briefing notes when required- Develop and schedule messaging on social media and traditional media as outlined in the communication plan for each project- Negotiate and purchase advertising space as outlined in the communications plan; work with the departments on creating artwork and design concepts- Review and analyze available information after a project has been completed to see how communications for similar initiatives can be improved in the future- Program and manage the City’s Information Radio Station (106.3FM), including weekly production (audio editing) of features and content rotations- Provide assistance and messaging in the event of a municipally declared emergency, specifically immediate messaging on Information Radio 106.3FM- Film, edit, and upload videos for the City of Kingston for specific projects and initiatives as requested

Kingston, On

- Plan, design and implement promotion and education programs with the Communications Department and monitor the results to determine their effectiveness- Plan, organize, promote, and participate in special events- Work closely with the communications team and participate in external and internal promotion and education- Prepare and present information to schools, businesses, and City residents as part of the Communications team planning-Be the Communication Departments, “one-on-one ambassador” to other City departments on promotions projects. Including internal promotions such as merchandising, wellness, and the United Way campaign

Kingston, On

- Provide local and national clients with advertising campaigns on our three FM radio stations (CFLY, CKLC, CJPT)- Maintain a service oriented relationship with customers, ensuring continued customer loyalty and renewals - Communicated directly with business owners and managers on a daily basis, and convey that information back to specific departments of the radio station- Develop focused advertising strategies for local and national clients- Focused on integrity selling and customer satisfaction, by creating measurable results- Achieved corporate sales goals quarterly, as well as obtained fiscal objectives and targets for the majority of our three radio stations in the Kingston market-Successfully signed new business, maintained existing customers, and re-captured lost or troubled accounts- Helped new sales representatives and interns become familiar with the radio industry through one-on-one interaction and coaching- Held accountable for budgets, aged receivables, and internal deadlines

Niagara Falls / St. Catherines, On

- Provided local and national clients with advertising campaigns with our two FM radio stations (CFLZ & CKEY)- Developed the skills necessary to thrive in a highly competitive radio market- Successfully closed new business, maintained existing customers, and re-captured lost or troubled accounts- Attended various seminars and workshops to hone selling skills and increase knowledge of radio advertising in general

Lindsay, On

- Wrote and produced commercials assigned by the Sales Department- Worked closely with the Sales Department in creating advertising campaigns for clients that focused on their unique selling proposition- Uploaded various shows and programs as assigned by the Program Director