Simon Wickham Email & Phone Number

Reigate, Gb

Wembley, England, United Kingdom

Responsible for the development, execution and strategic management of The Wembley Stadium Tour as well as The FA’s onsite retail operation at Wembley Stadium in order to maximise revenue from the Stadium’s retail estate.Proactively managing the Stadium Tours Team (x40) to ensure the delivery of a world class tour experience at all times whilst achieving visitor, revenue and KPI targets.Managing key third party trade relationships, consumer marketing programmes and educational offerings to achieve targeted YoY visitor growth.Proactively managing the Stadium’s official retail partner (Fanatics), providing insights and making recommendations to help drive retail growth.Working collaboratively with key internal stakeholders to ensure that the Wembley retail operation supports all stadium events taking place.Developing marketing plans with FA/Wembley Marketing teams that drive footfall and stadium store traffic.Providing regular updates on retail and tours revenues and report against agreed targets.Delivery of all contractual requirements agreed between The FA and Fanatics.Project management of non-FA controlled and OTR events retail requirements with stadium stakeholders.Responsible for overseeing the Stadium’s matchday programme operation - includes managing The FA’s relationship with Haymarket who produce the programmes and IVS who sell them onsite.

Legoland Windsor

Principal digital champion driving cultural change around the enabling power of digital and mobile technology to help LLW achieve its strategic aims as well as developing and defining the mobile experience for LLW visitors.Managed the successful implementation and roll-out of a real-time promotion and offer management platform that enables LLW to engage with its visitors as well as drive incremental revenue via mobile channels.Defined and mapped-out customer journeys and on-park messaging strategy to create contextually relevant, real-time, location-based visitor experiences. Established effective reporting and metrics, analysed ongoing performance of LLW App and provided detailed recommendations based on findings and results. Stakeholder management, including external agencies and suppliers, Retail, F&B and IT teams, to achieve business objectives and successfully integrate ‘back-end’ and ‘front-end’ systems.

Reigate

‘Contracting’ assignment at Living Sports Group overseeing development and launch of new football-based sports gaming app.

London

‘Contracting’ assignment at BMO ETFs supporting new ETF product launch.

As a representative and ambassador for England 2015, acted as the main point of contact between the Namibian Team and England 2015 as they competed in the Tournament - accompanying them throughout the duration of their stay, resolving day to day issues and providing support and assistance as required.Assisted the Team Manager in ensuring the Terms of Participation, policies and procedures of the Tournament were adhered to at all times.Worked with Team Management to ensure the requirements of the Team were met in an efficient and timely manner as possible and were to a standard commensurate with the Tournament, including all accommodation, catering, travel and logistical services.Established and maintained excellent working relationship with the wider tournament delivery team, including training bases, match day venues and officials, media, sponsors, suppliers and stakeholders, ensuring that the policies of the Tournament and reasonable requirements of the Team were consistently being met.Managed the financial and contingency accounts held with England 2015 and ensured that any additional services were correctly debited in accordance with the financial guidelines. This included dinning out provisions and settling of the hotel accounts.

Management of the Marketing Department’s Tactical Marketing Services team with responsibility for driving implementation, fulfilment and delivery of the Company’s European marketing strategy.Responsible for the delivery of all integrated marketing campaigns embracing online and offline channels including advertising, PR, sponsorship, literature, events management, direct mail and digital. Provide marketing support, advice and consultancy services to key internal customers including senior management, business/product heads and other key personnel. Champion the advance of online marketing communications as a major business retention tool and a fully integrated part of Travelers’ marketing mix.Day-to-day management of Travelers’ external agency roster with responsibility for overseeing campaign briefings, assessment of all creative, all online/offline media planning and buying, final campaign sign-off and ultimate responsibility for campaign delivery and roll-out.Primary responsibility for overall marketing department budget management and cost control.

Reigate, Surrey

A member of the core management team that created RouletteCricket - directly involved with the initial proof of concept, development of the player user journey and gameplay experience as well as raising initial investor funding. Responsible for the creation of the RouletteCricket logo, brand identity guidelines and website prior to launch.Led the successful marketing and PR launch of RouletteCricket.com across iPhone and Web platforms to agreed timescales and within budget - massively exceeding launch app download targets - now over 240k downloads.Set-up and maintained key third party relationships with leading bookmakers, cricket partners and media owners. Provided a ‘one-stop-shop’ PR service for all incoming media and journalist enquiries and outgoing communications.

Royal Mint Court, London

Responsible for the strategic development and evolution of iShares on and offline brand advertising strategies to drive deeper levels of engagement across 7 European markets (UK, FR, DE & AUS, NL, IT and NL).Management of the iShares Europe Advertising team as well as the external agency roster (Leo Burnett / MPG / Prescient) overseeing all initial agency campaign briefings, assessment of creative and online/offline media proposals, final campaign sign-off and ultimate responsibility for campaign delivery and roll-out.Responsible for managing iShares annual advertising media budget ($12M) across Europe as well as co-ordination of central marketing budget ($34M) across all marketing functions.Evaluation of all communications campaigns including accountability for setting and meeting iShares brand awareness targets in each local market and ensuring that creative and strategic fit of all approved work met with iShares brand guidelines and agreed local business goals.Successful integration and leverage of iShares Cup Sailing Series sponsorship achieving an estimated $4.4M of additional media value in first 4 iShares Cup Sailing events alone - exceeding target by 37%!Managed regular competitive tracking studies in order to better understand competitor activities, their strategies and objectives as well as overseeing an in depth ‘day in the life’ media consumption study of iShares clients in all markets.Led 2006/07 creative agency pitch process including all aspects of briefing, short-listing, pitch assessment, agency appointment, fee negotiations and ongoing induction process.'iShares Trading Game’ - Winner of Media & Marketing (MM) Award 2008 - ‘Best Campaign in the Financial Services & Consulting Sector’.‘iShares Campaign - Winner of Media & Marketing (MM) Award 2007 and Marketing Week Marketing Effectiveness Awards 2007 - ‘Best Campaign in the Financial Services & Consulting Sector’.

Reigate, Surrey

Responsible for all aspects of initial company set-up, legal registration, start-up funding and essential infrastructure.Sourced and established key trading partners and suppliers including manufacturers, designers and printers.Managed the design and build, copy and development of Crease Clothing website www.creaseclothing.co.ukImplemented launch PR programme which featured celebrity endorsements from high profile players within the game including Darren Gough, Mark Ramprakash and Phil Tufnell who all wore the t-shirts during Strictly Come Dancing!Co-ordinated ongoing PR and advertising activities and established third party retail partnerships within the domestic game and overseas including retail presence at a number of UK test and county grounds, as well as at specialist cricket retailers and online stores in UK and Australia.

As Brand Campaign Manager within the ATL Marketing Team at esure, my primary role was to oversee, manage and develop esure’s brand through online and offline advertising activity which included making strategic recommendations on effective targeting, customer segmentation, media analysis and evaluation, development of brand propositions and overall campaign planning. Responsible for overseeing esure’s Brand & DRTV on a day-to-day basis on a national and regional level, national and regional radio, national press, magazine and insert campaigns and outdoor media, as well as having direct input on esure’s online presence in terms of its website, email and viral activity, PPC and SEO and also overseeing various tactical sponsorship and promotion campaigns. Est. annual media budget of £15M across esure’s product portfolio. Managing ongoing day-to-day working relationships with external agency roster (DLKW / Red Cell / MPG / Millward Brown) and monitoring their work. Budget management, forecasting response against campaign spend and presenting results analysis and recommendations were just some of the additional aspects of this role. Strategic planning and development of esure brand marketing, contributing to in excess of 600k new customers since launch establishing esure as the fastest-growing car insurer ever in the UK.Responsible for continued brand development, contributing to an aided awareness level of 78% nationally.Managing the successful launch of esure.com in Jan 2002 via cross media platforms and part of the team that successfully launched the esure brand into the HBOS retail network. Developing, planning and managing the highly successful ‘cult’ Michael Winner ‘Calm Down Dear’ cross media campaign – Runner-up at the National Business Awards 2003 in the ‘Advertiser of the Year’ category.

Hammersmith, London

Clients including Marks & Spencer Financial Services, Legal & General, British Gas, Age Concern, Centrica Home Insurance, Abbey National, Sainsbury’s Bank.During my time at WWAV my principle responsibilities were to manage and maintain the ongoing day-to-day working relationship between the Agency and a broad range of Clients across a variety of industry sectors.Responsible for managing and overseeing a wide range of direct marketing projects including large volume mailing programmes, statement inserts, response driven ATL advertising including DRTV, national and regional radio and press campaigns, magazine advertising and inserts, point of sale literature and promotional materials.Weekly and monthly billing, forecasting and overall campaign budget control, as well as monitoring and presenting results analysis and strategic recommendations were just some of the additional responsibilities of this role as was managing and overseeing the development of an Account Executive and an IDM graduate.

Responsible for delivering a broad range of campaigns including national and regional press, outdoor poster campaigns, volume direct mail, insert and door drop activity, promotional and corporate literature.Managed a number of new product launches and tactical sales promotion campaigns as well as the development, build and launch of Bell Cablemedia’s first UK website.Maintained ongoing external agency relationships as well as overseeing the department’s in-house design studio.

Hnd, Businss & Finance, Marketing

Pass with distinction.

Education record