Simon Williams Email & Phone Number

Reading, Reading, United Kingdom

Bracknell

Bracknell

Post-it Brand ManagerResponsibility, accountability and management of the company’s flagship brand for the UK.Responsibilities:  P&L Responsibility - with a heavy focus on cost of goods, top line sales and marketing contribution. Marketing Strategy – Responsibility for the development of business and marketing strategies for the brand. Marketing Implementation in very tough and challenging conditions and under extremely quick environments.  Above the Line Communications and Advertising – TV, Radio Management and Production. Below the line Communications – Print, Press, Outdoor, PR, Online, Experiential and Viral and Affiliate Marketing Product Development – Management of over 500 products across the Post-it, Index and 3M ergonomics brands. PR – Management of external PR and marketing agencies.  Internal stakeholder management - All companies have operated global structures with over 50% of my daily role communicating and managing the brands alongside US HQs. Research and Consumer Insight - I have used a myriad of market research techniques  11 years Agency Management – Print, Creative, Media Buying, TV production agencies. A&P management

As the proud owner and Head of Marketing for Jagged Little Alanis, I lead the UK's premier tribute act dedicated to the renowned Canadian American singer-songwriter Alanis Morissette. Our tribute band, Jagged Little Alanis, is recognized for its unparalleled authenticity in capturing the emotive mezzo-soprano voice and confessional songwriting style that defines Alanis Morissette's iconic sound. Initial concept to execution we have grown to become the UKs most followed Alanis Tribute in just 16 months. All marketing and management of our semi pro musicians is done in house via networking, paid social media campaigns and PR. We are now playing to full venues and in 2024 the show is migrating to a touring theatre production.

Maidenhead

Sole responsibility, accountability and management of these brands within the UKResponsibilities:  Marketing Strategy with a heavy focus on ROI Marketing Implementation in very tough and challenging conditions and under extremely quick environments.  Above the Line Communications and Advertising – TV, Radio Management and Production. Below the line Communications – Print, Press, Outdoor, PR, Online, Experiential and Viral and Affiliate Marketing Product Development – Over 600 new products launched since 2007, over 80% of our product line is refreshed every 6 months. People Management - Managing two Senior Marketing Executives as well as university placement students. I recognise the need for a diversified team and look to develop staff through coaching, regular feedback and honest and upfront management PR – Management of outsourced PR team. Delivered over 400m OTS for Scrabble in 2011.  Retail Marketing Communications - My role puts me directly in front of retailers with primary responsibility for presenting all product lines and marketing plans to retail buyers across the toy trade. On average I present brand plans or product pitches once a week Marketing Budgets of over £6m Managed Brand Portfolios of over £500m - at retailKey achievements: Turned the Mattel Games UK business around from 4 years of double digit decline to 40% growth in 2012. Launched the first ever Mattel games umbrella brand campaign in 2012 with incremental funding from senior management after pro-actively pitching to the business. Launched and currently own #1 Kids game YTD in the whole of the UK, Angry Birds Knock on Wood. Also manage #1 Travel Game in the UK, #1 UK Card game, #2 Family Game (Scrabble) and #2 Electronic games. Boosting Mattel to #2 games manufacturer in 2012 from #3 in 2011.

Maidenhead

Key achievements: Double-digit growth consistently over two year since taking over management of the previously mature and stagnant/declining Hot Wheels brand.  Recipient of the highly prestigious Mattel UK “Standing Ovation” award in 2011 for dedication, innovation and superb implementation of the UK Hot Wheels franchise plan. Campaigns considered “best in class” globally with the Hot Wheels Cartoon Network campaign adopted and implemented in over 10 different countries. Secured high profile three year sponsorship deal for Hot Wheels with Cartoon Network and Silverstone and the British Racing Drivers Club for the F1 British Grand Prix The 2011 Hot Wheels world record jump campaign produced 108 million impressions in the first week in the UK alone. And had the following marketing highlights;

Maidenhead

Key achievements: Consistent brand growth on all areas of Barbie that I managed for both years despite other areas of the brand declining. Best-selling Fashion Doll for 2009 and item with fast category growth in May 2008. Launch of three highly successful Barbie feature films. Production, management and release of a top 40 music single. Management of UK-wide Barbie live stage show and release of a Barbie classical music album.

Winkfield

Responsibilities:  Acquisition and Customer Retention Management (CRM). Direct Offline Marketing Retail Branch Marketing (In-store promotions, marketing communications and staff communications) E-commerce  Key Marketing Channels included Direct Mail, Press, Radio, Partner Communications, Dealer/Retail Stores, Search Engine Optimisation, and Affiliate Marketing.Key achievements: Re-design and implementation of all customer retention activity to 490,000 credit card customers, increasing revenue generation and boosting new customer acquisition  Successful launch of new branch network Beneficial Finance Pioneered and launched a successful new satellite-secured lending facility and underwriting centre.

Winkfield

Agile Strategy Design

Agile Strategy Design and Business Strategy Execution

2:1, Business Studies

Business Studies

Education record

Glyn ADT Technology School, A levels (Business Studies B, Media Studies B, Geography C) 8 GCSEs (Including Maths B, English B)