As the North European Shopper Marketing Lead at 3M, I bring a wealth of experience and expertise in developing and executing comprehensive marketing strategies for diverse channels, including Office, Education, and Pharmacy. My portfolio encompasses globally recognized brands such as Post-it, Scotch, Command, and 3M. In this role, my focus is on crafting innovative and impactful marketing solutions that foster business growth, enhance customer loyalty, and elevate brand awareness within the competitive and dynamic market landscape.With over 25 years of marketing experience, I have spent more than 18 years in brand management roles across various industries, including FMCG, IT, and financial services. My track record includes successfully steering marketing initiatives such as brand re-launches, re-positioning, and digital transformations. Leveraging a blend of traditional and online marketing channels, including TV, radio, print, outdoor, SEO, CRM, and experiential marketing, I have consistently delivered results. Additionally, I possess over six years of people management experience, leading and mentoring teams of marketing professionals and interns. My commitment to staying current in the field is evidenced by my certification in Agile Strategy Design from Udemy and a degree in Business Studies from Sheffield Hallam University.In addition to my extensive background, I have made significant contributions to the toy industry during my tenure at Mattel UK Ltd. As the UK Games Brand Manager from June 2011 to September 2012, I oversaw iconic brands such as Scrabble, Pictionary, Uno, Angry Birds, and Etch a Sketch. During this period, I effectively managed product development, public relations, and retail marketing communications for these renowned games.Transitioning to the Hot Wheels and Matchbox Brand Manager role from December 2009 to May 2011, I achieved remarkable success, consistently achieving double-digit growth for two consecutive years in the Hot Wheels brand. Notably, I spearheaded the launch of the Hot Wheels Facebook platform and secured a high-profile sponsorship deal with Cartoon Network and Silverstone, enhancing the brand's visibility and market presence.My role as the UK Barbie Brand Manager from June 2007 to December 2009 was marked by my key involvement in the Barbie 50th Anniversary campaign, where I played a pivotal role in launching Barbie at London Fashion Week. This campaign showcased my ability to orchestrate impactful and memorable events that resonate with consumers and contribute to the overall success of the brand.