Simon Xing Email & Phone Number

上海市

Phiskin is a leading medical aesthetic hospital with its headquarter in Shanghai, totally 7 branches in China, 4 in shanghai, other three in Beijing, Hangzhou, and Ningbo perspective. Owning to its funder Huang Ken’s history with Hua Shan hospital and Allergan. Phiskin has its unique medical position in shanghai, which made it as the first tier luxury medical aesthetic hospital in China. 1.Building up products matrix. 30%Building up products matrix according to consumer’s needs. Self-made two products, one is hyaluronic acid, the other is collagen; distributing two brands Obagi and Aoxmed, they are focus on VC and recombination ingredient for anti-aging. 2.Product training. Making content strategy for training according to audiences’ needs. Different contents for sales, doctors and nurses, enabling them know the products from their angles. Making sales tools and theories, such as 4 scenes and 4 key points. 3.Product marketing.Catching patients’ touch-points both on-line and off-line. On-line channels, such as live-streaming, wechat group, sales’ wechat moments, and doctors IP. Making content strategy. Off-line channels includes salon events, and sample giving. 4.Empowering stores. Integrating brands’ resources to help sales. Making sales stimulating strategy. Sales increased from 40-50 thousand, to 0.1 million monthly.

Shanghai, China

1.Digital Marketing.40%Supporting IMC(Integrated Marketing Campaign): Leading and executing on-line IMC of S level promotion on Tmall, such as Chando’s 8th year anniversary(520 promotion season), 618 promotion season, and 727 Chando’s super brand day. 520’s tag #做你的头号粉丝#gained 6 million read, 90 thousand discussion, total exposure reached to 16 million and 1760 thousand interaction, meanwhile 810 thousands UV were drive to Tmall. The tag #自然而燃# belonging to 727 Chando’s super brand day attracted 10 million read, 102 thousand discussion, total exposure is 1.15 billion. Daily Digital Marketing: Providing digital support to various E-commerce platforms by creating contents and posting on official accounts such as wechat, weibo and baidu. Data analyze: Monthly social data collection, data analyze in order to improve the digital marketing outcome by analyzing relationship between content, exposure and interaction. Data analyze from IMC, analyze media and KOL’s performance to find opportunities, such as creating the brands own media pool. Data analyze on viewers and fans from official account (wechat, weibo), create brands consumer intelligence package, in order to optimize media input and support BU’s needs. 2.Project Management. 30%Leading and executing Douyin 818 icon challenge game #闯关赢好物#. Meeting DDL for each section, smoothly manage and communicate internally and externally, strategically using media and KOLs to attracted more participants. Finally, the game successfully gained 0.19 billion play and 3.47 million discussions. 3.Short video and social material management. 20%Managing the existing short videos and materials. Collecting BU’s needs towards short videos, and manage the video making from brands in order to fill the gap. 4.Media resource exchange management. 10%Responsible for JD media resource exchange program (Dong Lian). Monthly track and review its exchange rate, through data analyze to maximize the exchange rate.

Shanghai, China

End-to-end marketing across product, brand, digital and live streaming.1. Digital Marketing. 50%IMCDeeply engaged in product selection, agency selection, executing, data collection, data analyze, result review. Cross function communicates with E-commerce department, product team, procurement team, working together to set proper promotion products, price and communication strategy. Manage agency and work out an IMC plan which met the goal. budget management, result optimization. Result: Drive 28235UV for Tmall 2020. 618 promotion season with ROI 1.4. Drive 39674UV for Tmall 2019 double 11 promotion season with ROI 1.6. Both brand search key words and hot words search are increased by 43% in the condition of no commercial cooperation. Brand-owned social media platform. Setting content strategy and plan for official social account, such WeChat, Weibo, RED and Douyin. leading agency to execute. Collect needs from BUs, meet E-commerce platform’s needs. Increase fans’ interaction by delivering interactive activity, such as lucky-draw or re-posting. Data analyses for official social media outcome. Result; from May 2020 – Dec 2020. The Wechat fans increased 3.56 times, interaction rate increased 1.7%. Weibo fans increased 1.6 times, interactive rate increased 1.5%. 2. Product. 30%Setting short, mid and long term market strategy and brand concept that are positioned to win in China. Lead execution of product marketing strategy, including category analysis, new product launch process and go-to-market strategy. Leverage findings from consumer insights, social listening, trend analysis, CRM data from industries, Tmall store and brand social accounts.3. KOL Live-streaming 20%. Create KOL live-streaming communication strategy, lead product booklet project to KOL live-streamer. By data and result analyses, making brands own KOL live-streamer pool, optimize live-streamer cooperation.The ROI is close to be stable at 3, and highest ROI can reach 6-7.

Shanghai City, China

1. Trade Commissioner Service for Canadian brands.A. Strong sense of marketing strategy making. Initial marketing strategy for Canadian brands. Leading Canadian gummy brand Herbaland to sponsor Chongqing Female Marathon 2019. Leading the marketing strategy making for Canadian young profession bag brand Venque and yoga gear brand Titika when they firstly landed in Chinese market. Helping Canada Goose and Tim Hortons to set up the local strategic marketing plans. Working closely with agencies to delivery these plans. B. Strong ability of business development. Provide local intelligence to Canadian companies in the aspect of sales and marketing. Working as the brand representative to sale product and service to local buyers. Providing BD services to Canadian consumer products brands, accounting agencies and life science companies. C. Rich resources of local contacts in the area of consumer products, such as Alibaba TP, distributors, exhibition companies, marketing companies and KOL agencies, etc. Rich resources of E-commerce platform contacts, such as Alibaba, JD, Netease Kaola, Yi Tiao and Xiao Hongshu, etc.

Shanghai City, China

Chongqing City, China

1.Vendor management. 2.Office administration.

Chongqing City, China

Exam Service Officer | British Council 1. TDP(Test Day Personnel)deployment. Deploy 131 invigilators for IELTS among 5 test centers in 4 cities, ensuring they are in the proper room working as a proper role.2.Logistic Support for over 30 non-local invigilators and examiners 4 times a month, including flight, hotel,car rental and any other logistic support to IELTS operation; 3.Procurement, including comparison between vendors, quotation, manage contract, raising PO (Purchase Oder), following FABS finance system(Goods Receive, Invoice Receive);4.Project Management, member of staff community and EOD(Equal Opportunity and Diversity. Organize monthly staff meeting, project manager for WOFE national opening ceremony.

Master Of Translation And Interpreting, Translation And Interpreting, Graduate

Bachelor Of Arts (B.A.), Language Interpretation And Translation